Virtual school, like many other services that have transitioned online, is significantly impacting the student accommodation market. Traditionally, students would either live at home, stay in a dormitory, or find student accommodation on campus. However, with the shift to online learning, many students are opting to stay at home, as their classes can be conducted from any location with WiFi. This shift has led to a decreased demand for traditional student housing.

So, how can the student accommodation sector rebound from this economic downturn?

First, property managers and accommodation providers may need to pivot their offerings to cater to the changing needs of students and their families. This could involve enhancing the appeal of student accommodations by integrating high-speed internet, dedicated study areas, and other amenities that support remote learning.

Additionally, accommodations can focus on providing flexible lease options that align with the unpredictable nature of academic schedules. Offering short-term leases or semester-based contracts can attract students who are unsure of their future plans.

Moreover, creating a community-oriented environment with virtual events and networking opportunities could help maintain the social aspect of student life, even if students are not physically on campus.

By adapting to these new trends and focusing on what students need for their virtual education experience, the student accommodation sector can find new opportunities for growth and recovery in this evolving landscape.

For starters, recognizing that the number of students booking accommodations is down is crucial. If you remain unaware of this shift, you may miss the opportunity to adapt your strategy effectively. While it’s evident that more students will be staying at home for the next few semesters, there are still those who are undecided about whether to choose accommodation over living at home. These students represent a valuable target audience.

To address this, focus your efforts on appealing to these undecided students. Highlight the benefits of staying in your accommodation, such as dedicated study spaces, high-speed internet, and a conducive environment for remote learning. Additionally, emphasize any unique selling points that set your property apart from others, such as flexible lease options, enhanced safety measures, or exclusive amenities.

Engage with this audience through targeted marketing campaigns and personalized outreach. Consider offering virtual tours, special promotions, or incentives for early commitment to make your accommodation more attractive. By addressing their concerns and showcasing the advantages of your property, you can better position yourself to capture the interest of students who are weighing their options between staying home and securing a dedicated study space away from home.

These students are the ones who have the option to move out, but are a little hesitant given the current situation. So what does this mean? Well for starters, if these students are worried about COVID-19 transmission and your current protocols, I would say it is in your best interest to run through your current protocols and see if they need updating. If you believe they are sufficient, then make sure that you are actively advertising the fact that your facilities, common areas, etc. are very well maintained. Because, at the end of the day, parents are usually the deciding factor on whether or not a student will be moving out.

If you’ve gone through your protocols, and are now actively advertising, feel free to peak at what other accommodations are offering their students. Figuring out what areas you’re currently lagging behind in can only give you better insight to what you need to improve on. If you have any questions about student accommodations, or if you are a student, feel free to share your thoughts with us at contact@ensoconnect.com.

When renting out your home, one major factor to consider is the demographic you’re targeting. The type of guests you attract can vary significantly based on the time of year and the nature of your listing. For example, renting out your property during Spring Break may draw teenagers and young adults looking for a lively party scene, while renting it out during the workweek could attract business travelers or families on vacation.

To maximize your rental’s appeal and enhance guest satisfaction, it’s crucial to tailor your property and services to your target demographic. For instance, if your ideal guests are families, understanding their specific needs and preferences can make a significant difference in their overall experience.

Don’t forget about the kids!

When one hears the words “family” and “vacation,” it’s hard not to think of kids—especially little ones. Interestingly, these young guests are a crucial part of your target audience because happy kids often mean happy parents. No parent wants to spend their vacation dealing with tantrums or boredom from their children. So, how can you make your rental more appealing to families with young kids?

Start by making your rental as kid-friendly as possible. Picture yourself as a child: What would you enjoy doing or playing with? Providing amenities that cater to kids can make a huge difference. For example, consider investing in toys like Legos. They are a versatile and engaging option for children who can build and create for hours, provided the kids are old enough. Another thoughtful addition could be a kid-friendly Netflix account or similar streaming service with age-appropriate content. This way, if the kids need a break from playtime, they can enjoy some downtime with entertaining and suitable videos.

Additionally, think about other features that can enhance the experience for young families. Include things like childproofing measures, safety gates, high chairs, and cribs if possible. Providing a range of activities, such as board games or outdoor play equipment, can also keep children entertained.

While catering to the needs of kids is essential for ensuring parents have a pleasant stay, don’t forget to consider other aspects that contribute to a family’s overall enjoyment. By creating a space that accommodates the needs of children, you not only enhance the family’s vacation experience but also increase the likelihood of positive reviews and repeat bookings. Happy kids lead to happy parents, and happy parents are more likely to spread the word about your excellent family-friendly rental.

Create a separate space for the adults

When vacationing with kids, parents are often seeking a break from their regular routine and looking for ways to relax and enjoy their time away. To cater to their needs and enhance their vacation experience, consider incorporating features that allow for both family fun and parental relaxation.

One effective way to achieve this balance is by providing a separate sleeping area for the parents. This dedicated space can serve as a retreat where adults can unwind and enjoy some privacy away from their children. If a separate bedroom isn’t feasible in your rental, clearly delineate areas meant for kids and those intended for adults. This separation can help create a more peaceful environment for everyone.

Another important consideration for families is the availability of kid-friendly food options in the area. Parents often worry about finding restaurants where their children will be satisfied with the menu. To alleviate this concern, compile a list of nearby dining options that offer child-friendly meals. Providing menus or recommendations for restaurants with kid-friendly options, such as chicken fingers or pasta, can be a valuable resource for families staying at your rental.

By focusing on these aspects, you can create an environment that not only meets the needs of children but also offers parents the relaxation and convenience they are seeking. Happy parents and satisfied kids lead to a positive vacation experience, which can result in glowing reviews and repeat bookings. Ensuring that both children and adults feel comfortable and well-catered to will make your property stand out as a top choice for families.

Parents love safety

Another crucial consideration for families when choosing a vacation rental is the safety of their children. Parents will scrutinize the safety features of the rental to ensure their kids are secure during their stay. To address this concern, it’s important to highlight any safety measures you have in place.

If your property includes smart locks, security cameras, or other security features, make sure to advertise these prominently. Clearly communicating the presence of these safety features can help reassure anxious parents that their children are in a secure environment.

Additionally, consider taking proactive steps to enhance safety around the rental. This might include installing safety gates, covering electrical outlets, or providing corner protectors for sharp edges. Ensuring that these details are in place can make a significant difference in how parents perceive the safety of your rental.

Effective communication with guests is also key. Be transparent about the safety measures you’ve implemented and offer to answer any questions parents may have. This open line of communication will help build trust and further reassure families that their children’s safety is a top priority.

By addressing safety concerns and clearly showcasing your commitment to providing a secure environment, you can significantly enhance the appeal of your rental for families. This focus on safety, combined with thoughtful amenities and excellent communication, will contribute to a positive experience for guests and encourage them to choose your property for their next family vacation.

If you have any questions about this article feel free to email contact@ensoconnect.com.