Upsells Archives - Enso Connect Inc. Guest experience redefined Tue, 18 Feb 2025 20:04:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://ensoconnect.com/wp-content/uploads/2021/03/cropped-Img2_Favicon-32x32.png Upsells Archives - Enso Connect Inc. 32 32 Vacation Rental Upsells Data and Trends [2025] https://ensoconnect.com/blog/vacation-rental-upsells-data-and-trends/ Tue, 18 Feb 2025 17:02:28 +0000 https://ensoconnect.com/?p=72812 The post Vacation Rental Upsells Data and Trends [2025] appeared first on Enso Connect Inc..

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Unlocking Revenue Growth in the Short-Term Rental Industry: A Data-Driven Approach to Upsells

Today’s travelers no longer seek just a place to sleep – they crave immersive local culture, authentic experiences, and personalized touches. The 2025 travel trends are clear: nearly half of travelers choose where to stay based on the experiences available nearby. While price sensitivity is another key trend, hospitality professionals should focus on ways to stand out. Otherwise they risk falling into the trap of pricing wars. Local experiences offer this opportunity – enhancing the guest experience and setting properties apart.

Yet, our analysis of 4,394 short-term rental operators reveals a critical gap: 82.4% of vacation rentals do not offer upsells.

If guests want experiences, why aren’t we giving them what they want? By skipping upsells, operators are missing out on guest satisfaction, loyalty, repeat bookings, and revenue growth.

Why Upsells Matter in Short-Term Rentals in 2025

Methodology: Actionable Insights from Global Data

We analyzed 4,394 vacation rental businesses globally (Q1-Q4 2024) through direct booking site audits tracking upsell mentions.
Note: Early check-in, late checkout, and mid-stay cleaning services – operational upsells – were excluded to avoid skewing results.

Sample Breakdown:

  • Regions: North America (67%), Europe (28%), Asia + Middle East (2%), Oceania (2%), Latin America (1%)
  • Company Sizes: Small (1–9 listings) – 4%; Medium (10–29 listings) – 46%; Growth (30–99 listings) – 33%; Large (100-250) – 16%; Scale up (250+) – 3%

Key Findings: Bridging the Gap Between Guest Preferences and Revenue Opportunities

After a detailed analysis of data from over 4,000 short-term rental operators, here’s what we discovered.

1. Low Adoption, High Potential

Only 17.6% of short-term rental properties offer upsells, despite strong demand for local experiences.

Vacation Rental Managers Upsell Adoption

💡Takeaway: With 82.4% of operators not offering upsells, there’s a clear opportunity to stand out and boost additional revenue.

What’s stopping short-term rental hosts from implementing local experiences as add-on offers in their businesses?

The main barriers for implementing upsells in vacation rentals are:

  • Logistics complexities
  • Hesitation about the impact on overall guest experience
  • Payments and accounting insecurities
  • Uncertain ROI
    Each of these concerns can be resolved with strategic planning, SOPs and the right systems in place. Read more about busting the common myth about vacation rental upsells.

2. Europe Leads with Experiential Upsells

  • Europe dominates due to high density of vacation rental markets in Portugal, Spain & France. Additionally the add-on offers align with local culture and heritage.
  • North America follows, with strong representation in Florida, California, and Hawaii. These regions cater to business travelers, families and multi-generational stays.
  • Asia and Middle East target high-net-worth guests seeking memorable stays.
Vacation Rental Upsells Geography Breakdown

💡 Takeaway: While Europe sets the standard, regions like Asia and Latin America have untapped potential to leverage upsells.

3. Growth-Stage Companies Win with Upsells

Vacation Rental Upsells Company Size Breakdown

Growth-stage STR companies (30–99 listings) lead in upsells, while very small and enterprise-level firms lag behind. 

💡Takeaway: Companies managing 30–250 listings see the biggest upsell benefits – high enough volume for revenue impact, yet flexible enough to keep operations under control.

4.Transportation & Local Activities: The Most Offered Upsells

(What successful STRs are selling – and where you’re missing out)

Top 10 Most Offered Upsells in Vacation Rentals

💡 Takeaway: Transportation and local experiences are the most popular additional services in short-term rentals. However, wellness, private chefs and event packages can drive high margins, as they are the most expensive add-ons.

5. Regional Upsell Revenue Hotspots

(Where to double down)

🌍 Europe

  • Top Upsell – Cultural Tours – 65% adoption.
  • Underused Gem – Eco-Transport (e-bikes, solar boats) – only 12% offer, growing demand.

🌍 North America

  • Top Upsell – Family Bundles (golf carts, beach gear) – 40% adoption.
  • Underused Gem – Pet-Friendly Stays – 18% offer, growing demand.

🌍 Asia/Middle East

  • Top Upsell – Luxury Transport (helicopters, yachts) – 50% premiums.
  • Underused Gem – Cultural Workshops (pottery, cooking) – 5% adoption, growing demand.

🌍 Latin America

  • Top Upsell – Adventure Packages (ATV tours) – 55% adoption.

💡 Takeaway: Tailor upsells to regional demand – cultural tours and eco-transport in Europe. Family bundles and pet-friendly stays in North America. Luxury experiences in Asia/Middle East, and adventure packages in Latin America.

Revenue Impact: Properties with upsells maintain higher RevPAR during downturns, driven by guest loyalty and repeat bookings.

Recommendations: Elevate Guest Engagement and Profit Margins

  1. Don’t Miss Out on Popular Add-ons
  • Collaborate with local businesses for experiences available in the area, spa packages, local tours, etc. to enhance authenticity.
  • Offer transportation services – airport transfers or car rentals to air travelers or micro mobility options for convenience and sustainability.
  • In high-end properties provide luxury experiences to elevate stays.
  1. Optimize Upsells with Technology
  • Integrate Upsells Seamlessly – Enhance the digital guest experience by incorporating upsells into guest messaging and your guest app.
  • Simplify Booking & Payment – Ensure a frictionless upsell purchasing experience with seamless booking and secure payment options.
  • Automate & Time Your Offers – Send upsell messages at key moments in the guest journey when they provide the most value.
  • Personalize with Smart Conditions – Tailor upsells based on guest data (e.g., offer pet-friendly amenities only to travelers with pets).
  • Leverage AI for Efficiency – Use artificial intelligence to quickly generate attractive upsell offers and local guidebooks.
  1. Target Regional Preferences
  • Europe: Promote cultural immersion with cooking classes or historical walks.
  • North America: Highlight family-centric upsells like babysitting or romance packages.
  • Asia/Middle East: Market VIP concierge and special occasions services for luxury seekers.Of course, you know your market and your guests best. Use your expertise to select experiences and add-ons that will attract potential guests, enhance their stays, and maximize your revenue.

Building Your Upselling Strategy

The short-term rental industry’s path to revenue growth lies in blending operational efficiency with guest-centric innovation. By integrating upselling strategies that align with guest preferences and local attractions, property managers can unlock new revenue streams. This is while crafting unforgettable overall guest experiences.

It is clear that upsells and add-ons is not something to be excluded from the vacation rental industry outlook. Property management companies and hospitality businesses that want to stand out with positive reviews and boost revenue should consider upsells. In order for you to make data-driven decisions, we’ve performed an in-depth analysis of trends of upsells adoption by STR operators.

We hope this will guide you in finding the right upsell options that work for you and your guests. Of course, you are the best experts in your market – no one knows your guests’ preferences and the best offerings in your area better than you. We also recommend conducting an internal analysis of your guest messaging to identify popular demand, revenue opportunities, and areas for improvement.

Start Turning Guest Experiences into Revenue with Automated Upsells

Book a Demo

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Top 5 Common Myths About Vacation Rental Upsells https://ensoconnect.com/blog/top-5-myths-about-vacation-rental-upsells/ Thu, 14 Nov 2024 22:08:39 +0000 https://ensoconnect.com/?p=67997 The post Top 5 Common Myths About Vacation Rental Upsells appeared first on Enso Connect Inc..

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A recent KeyData survey revealed a fascinating trend for 2025. 77% will focus on pricing optimization. While 74% of property managers plan to add more properties, only 33% are considering upsells.

Let’s pause here. Adding properties means multiplying your workload—more maintenance, guest communications, owner relationships, and everything else. But what if you could boost revenue by 30% from your existing properties without all that extra work?

This is what we call “squeezing the last drop of revenue from your listings.” Upsells can generate significant additional income from rental homes you already manage, without the complexity of securing new properties or managing more owner relationships.

In the previous article, we explored the untapped potential of upsells and the revenue boost they can bring. Today, we’ll address the elephant in the room. Why are only 33% of managers planning to leverage upsells in 2025? And why does the majority still focus on the more labor-intensive path of adding inventory? We’ll debunk the top 5 myths holding businesses back from this revenue opportunity.

In our conversations with property managers, we often hear concerns about implementing upsells. Time and again, we’ve watched a larger group of skeptical property managers transform into upsell advocates. After implementation, they often tell us, “We wish we’d started sooner!” We distilled these top 5 myths that keep vacation rental businesses from unlocking this additional revenue stream. In this article, we’ll discuss these obstacles and explore why the reality is often far different from common assumptions.

1. Logistics or “The No Time” Myth

"I don't have time to provide early check-ins or late check-outs; what happens if I have guests before or after the request?"

Reality Check

  • Automation Makes it Simple

Modern automation tools handle the entire process – from offering and confirming to scheduling cleaning crews. Yes, you can’t automate the cleaning, but you can make it faster and more seamless.

  • Flexibility is Key

Think flexible, not extreme. A 1 PM early check-in or noon checkout can be just as appealing to guests as more extended windows. You maintain control of your schedule while monetizing those extra hours that naturally exist between bookings.

  • Practical Implementation Tips

When you receive an early check-in or late checkout request, here’s your simple checklist:

Q: Do you need to accept the early check-in right away?

A: No, you can wait until you have better visibility of your schedule.

Q: Can you accept closer to the check-in date?

A: Yes, this gives you time to coordinate with your cleaning team and ensure everything is ready.

Q: Can you take a credit card imprint to automatically charge it when accepted?

A: Absolutely – this secures the booking while giving you flexibility in timing.

Q: How will you communicate availability to the guest?

A: Set up automated notifications through your property management system.

2. Guest Communication or The “Fewer Touchpoints is Better” Myth

"No add-ons here. I'm certainly not looking for any more reasons to deal with the guests."

Reality Check

Strategic upsells actually reduce guest messages by anticipating and automatically fulfilling common requests. Plus, guests appreciate having options at their fingertips.

  • Proactive vs. Reactive Approach

By setting up your upsell offerings in advance, you transform multiple back-and-forth conversations into simple one-click approvals

Being proactive means your system does the selling for you, turning guest requests into automatic revenue opportunities

  • Partnerships and Affiliate Programs

Connect with local tour operators and experience providers who handle the communication with the guests.

You simply advertise their services and earn a commission – no need to manage bookings or coordinate details. This creates passive income while service providers handle the guest interaction

  • Practical Implementation Tips

Here’s how to minimize work while maximizing revenue:

Q: Are you being proactive or reactive?

A: Being proactive by setting up automated offers means less work later. Don’t wait for guests to ask – have options ready and visible from the start.

Q: Are you asking the guest if they want something?

A: Instead of initiating conversations, let your system showcase available options automatically at key booking moments. This transforms manual outreach into passive opportunities.

Q: Are you presenting them with a menu of offers they can choose from?

A: Create a digital “service menu” that guests can browse and book on their own time. This eliminates the need for back-and-forth communication while capturing revenue opportunities.

3. Guest Experience Impact or The “Luxury Properties Don’t Upsell” Myth

"I manage luxury properties with free amenities. I couldn't imagine nickel and diming my guests - that would just lead to one-star reviews."

Reality Check

 High-end hotels consistently offer premium add-ons. When presented properly, upsells enhance the luxury experience by offering personalization. Think private chef services, luxury airport transfers, or exclusive local experiences.

  • Value-Added Services, Not Nickel-and-Diming

The recent Beyond’s survey showed that 80% of guests surveyed aren’t just looking for the cheapest rate—they’re willing to pay for quality amenities and a better location. Proactively offering relevant services actually improves guest satisfaction. It’s about anticipating and fulfilling guest needs, not charging for basic amenities. When you provide services guests are already seeking, you enhance their stay while driving revenue.

  • Luxury is About Options

True luxury isn’t just about free toiletries – it’s about access to exceptional experiences. Whether it’s a helicopter tour or a private chef, premium guests expect premium options. The key is matching the service level to your property segment and guest expectations.

  • Practical Implementation Tips

Here’s how to enhance guest experience through strategic upsells:

Q: Are you providing amenities that can be tailored to each individual or their experience?

A: Consider your guest profiles – business travelers might value early check-in and workspace amenities, while leisure travelers might prefer local experiences and late checkout. Customize your offerings accordingly.

Q: How are you leveraging upsells to enhance guest experience?

A: Think beyond basic amenities. Offer memorable experiences that align with your property’s positioning – from premium airport transfers for luxury properties to local wine tastings for boutique stays. The goal is to enhance, not exploit.

4. Payments and Accounting or The “Accounting Nightmare” Myth

"Each month we send owners their earnings. How do I manage the accounting for upsells without tracking it manually?"

Reality Check

Service-based upsells like concierge offerings typically generate revenue that’s 100% yours – no owner split required. For operational upsells like early check-in or late checkout, you can decide whether to share this revenue, considering it’s your team handling the extra work.

  • Understanding Revenue Classification

Upsells are your direct revenue stream, separate from property management trust funds. These are value-added services you provide as a business owner. Think of it as your concierge service division, not part of the traditional property management scope.

  • Business Line Differentiation

Upsell services represent an additional revenue stream, distinct from rental income. This is about expanding your business model beyond basic property management. You’re operating as a service provider, creating new value for your guests and your business.

  • Practical Implementation Tips

Here’s how to properly structure upsells in your hospitality business:

Q: Is this trust accounting or a service you offer?

A: This is your service offering, not trust accounting. You’re providing and managing these services directly – from early check-ins to local experiences. These are business revenues, not held funds.

Q: A separate business line or a product offering in your business?

A: Consider this a product extension of your existing business. Just as hotels offer room service and concierge services, you’re expanding your revenue streams through guest services. This is about growing your business model, not complicating your trust accounting.

5. Uncertain ROI or The “Not Worth It” Myth

"I don't think it would be worth the effort. I don't see that I would even break even."

Reality Check

  • Understanding Return on Investment

The revenue potential from upsells significantly outweighs the setup effort. With automation and intuitive user experience, designed on the best practices of e-commerce, the ongoing management effort is minimal. Each property in your portfolio becomes an additional revenue generator.

Our data shows properties averaging $200 additional revenue per booking through strategic upsells. With automation handling the heavy lifting, it’s pure profit.

But don’t take our word for it – just look at GoodNight Premium Stays in Phoenix. Within their first 6 months of implementing automated upsells through Enso Connect, they generated $250,000 in pure profit. Learn how they did it.

  • Practical Implementation Tips: Data-Driven Decision

Location, listing count, and available additional services directly impact potential earnings. Calculate your properties’ revenue potential with our ROI calculator.

Final Thoughts

Upselling in vacation rentals isn’t just about adding extra revenue—it’s about enhancing the guest experience and optimizing existing resources. It’s also about creating meaningful touchpoints that differentiate your property within the realities of vacation rentals. By breaking down the top myths around upsells, we hope to shift the conversation from “why not” to “why haven’t we started sooner?” When done strategically, upsells can deliver value across the board: guests appreciate the tailored options, property managers unlock new revenue streams, and teams work more efficiently through automation. So as you consider growth for the coming year, remember—sometimes the biggest wins are in the properties you already manage. Embrace upselling as a tool for both revenue growth and guest satisfaction and get ready to see results that make an impact.

Take the Next Step

The post Top 5 Common Myths About Vacation Rental Upsells appeared first on Enso Connect Inc..

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Maximizing Short-Term Rental Revenue with Upsells https://ensoconnect.com/blog/maximizing-short-term-rental-revenue-with-upsells/ Sat, 09 Nov 2024 03:16:49 +0000 https://ensoconnect.com/?p=67774 The post Maximizing Short-Term Rental Revenue with Upsells appeared first on Enso Connect Inc..

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According to SciTech Today, the global short-term rental industry generated revenue of USD 109 billion in 2022. It is expected to reach USD 228 billion by 2030. Europe leads the earnings (33%), followed closely by North America and Asia (approx. 21% each).

Vacation Rental Revenue Geography

While market research indicates year-over-year growth in the vacation rental space, external pressures are squeezing profitability for many hospitality operators. These challenges are local regulations, rising bank lending rates, and cost-of-service inflation. AirDNA reports that the average revenue for an Airbnb property in the U.S. is about $33,000 per year. Top-performing properties can earn significantly more. However, many once very profitable properties are now at risk due to these threats to their bottom line.

In the competitive world of short-term rentals, it’s safe to say that many rental property managers are feeling the pinch. So, how can your property become a top performer? The key lies in effective upselling strategies.

Those short term rental operators that do offer upsells drive 34-50% more revenue per guest.

Hesitant about upsells in your STR business? You’re not alone. Many property managers had doubts before seeing the results. Let’s bust the top 5 myths holding you back from this extra revenue stream.

The Unit Economics of Upselling

Understanding the potential of upselling can transform your business model and help maximize profit margins. Let’s break it down by looking at how small, medium, and large vacation rental operators get new revenue streams.

Short-term Rental Owners and Airbnb Hosts

For operators with a few properties, the potential may seem limited, but even a modest strategy can yield impressive results. For instance, offering operational upsells like early check-in and late checkout, can generate an additional $500 – $1500 annually per property. This may not seem like a lot, but for small operators, that’s an extra $1,500 to $4,500 each year. This is a significant amount of revenue that can be reinvested into marketing or property improvements.

Medium Operators

As hospitality businesses scale up to a portfolio of 10 to 100 properties, the revenue potential grows substantially. By implementing a mix of operational and experiential upsell options, operators with 50+ units could add $25,000 – $75,000 per year. This not only boosts revenue but also enhances the guest experience, creating loyal customers who return for future stays. Repeat guests and direct bookings are key factors for a hospitality business’s independence from online travel agencies and overall success.

Large Operators

For short-term rental property companies, managing 100 or more properties, the potential for revenue growth through upselling is immense. An operator with 250 units could see additional revenue upwards of $125,000 – $375,000 annually with effective upsell strategies. They have enough information to make data-driven decisions and personalize offers for guests based on their preferences and behaviors. This could significantly enhance conversion rates and guest satisfaction. The question is whether their data is organized effectively enough to provide an exceptional guest experience and drive revenue.

Projected Revenue with upsells

For property managers, increasing gross margins is crucial – and strategic upsells provide a powerful solution.

Economics of Vacation Rental Upsells

Want to see how we calculated these numbers? Dive into our in-depth analysis of vacation rental upsell economics.

What to Upsell?

Often, vacation rental professionals who start implementing upsells struggle to identify the most relevant upsell offers for their guests.

Let’s dive into the two most common types of upsells: operational and experiential stay enhancements.

Operational Upsells

These upsells are typically related to the day-to-day operations of the rental property. They are typically straightforward and can be automated using technology. Here are the examples of the most common and popular short-term rental upsells,

Early Check-In and Late Checkout

Flexibility is a top priority for many travelers, and most will pay a fee to optimize their stay. Offering early check-in and late checkout provides convenience for your guests. This can be a deciding factor for those who prioritize their time.

In-Room Upgrades

While you aren’t likely to charge for a better view like in hotel industry, you can charge for additional services. These services or amenities might include snacks, welcome baskets for special occasions (anniversary, birthday), and even fluffy robes and slippers. If your property has amenities like a fire pit or hot tub, you have options for premium packages. Consider creating a ‘VIP’ service that includes special preparations before guest arrival.

Mid-Stay Cleaning

Offering mid-stay cleaning services can be a valuable upsell, especially for families. This not only generates more rental income but also enhances the guest experience, making them feel well taken care of.

Gap Nights

Offering slightly discounted rates for gap or orphan nights is another excellent way to increase occupancy rates and maximize revenue. Fill your vacant calendar dates with special offers and exclusive discounts for extended stays.

Pet Friendly

Properties that welcome pets can earn 11% or more than their non-pet-friendly counterparts. They also enjoy higher occupancy rates, appealing to travelers who want to bring their furry friends along.

Average Daily rates for Pet friendly rentals

According to KeyData research, pet-friendly rentals outperform their non-pet-friendly competition.

Experiential Upsells

In contrast, experiential upsells are more nuanced. These involve offering unique experiences – think guided local tours, cooking classes, or special dining experiences.

These can be more complex to coordinate. However, they often yield higher returns because they cater to the growing demand for personalized and memorable experiences.

Over 72% of guests who choose vacation rentals are looking for unique experiences along with their stay.

Most Popular Experiential Upsells

Based on data from our most successful users, here are the top three experiential add-ons that create memorable stays.

Local Experiences and Tours

Partnering with area tour operators to offer local attractions adds value to the guests’ stays. It can also drive revenue for you while supporting local businesses—a true win-win.

Restaurant & Shopping Recommendations

Collaborating with local businesses and providing guests with curated recommendations ensures they explore and enjoy the region. This approach can often earn you a referral bonus in the process.

Airport Transfers

Offering airport transportation can significantly enhance the guest experience, providing convenience and reducing stress for travelers. This is another opportunity for revenue generation that can easily be integrated into your list of additional products.

Managing operational upsells can be time-consuming for hosts if they need to promote and coordinate guest services. The right technology transforms this complex process into a seamless experience, similar to e-commerce stores. Modern tools, like Enso Connect, automate promotion, coordination, and guest communication, making upselling effortless for property managers. Experiential add-ons can help create memorable stays that distinguish your properties and encourage repeat bookings.

What hospitality industry pros say about the impact of vacation rental upsells

“Upsells drive revenue and lead to higher guest satisfaction and have also driven repeat bookings”

Hakim ParrFounder of The Upgrade Authority

“We were told it’ll take six months to see ROI, but we started making money in just six days and broke even after 18.”

Daemion GlantzDirector of Operations, GoodNight Premium Stays

“We were really surprised because we didn’t expect much from upsells. But in the first month, we earned €1,000 with add-ons!”

Jordan Boissière-NavarroCEO and Managing Partner of Keytoko

Key Takeaways

Upselling presents a significant opportunity for vacation rental operators to increase their revenue while enriching the guest experience. By understanding the unit economics, leveraging both operational and experiential upsells, and engaging with guests thoughtfully, you can ensure your property thrives in a competitive market.

The Non-Upseller

This operator chooses not to implement any upselling strategies. While they may enjoy steady bookings, their revenue potential remains limited. On average, they might earn around $33,000 annually per property, with little room for growth. By not considering upsells, they leave significant revenue on the table, ultimately impacting their bottom line.

The Operational Upseller

This STR Operator incorporates operational upsells like early check-in, late checkout, and in-room amenities. By automating many of these processes with the right technology, they can enhance the guest experience while saving time. This operator could potentially increase their annual revenue by an additional $1500 to $5000 per property. With automation, they not only streamline their operations but also boost their gross margins by up to 30% without adding substantial workload.

The Comprehensive Upseller

 This operator goes a step further by integrating both operational and experiential upsells. They offer early check-in, local tours, dining experiences, and more. By leveraging technology to manage these upsells effectively, they can significantly enhance guest engagement and satisfaction. This comprehensive approach can lead to an impressive increase in annual revenue—potentially $50,000 or more across multiple properties. By focusing on upselling, this operator could boost their gross margins by as much as 50%.

The data clearly shows that with the right technology and systems in place, focusing on upsells can dramatically increase revenue potential. Whether you’re starting from scratch or looking to enhance your existing strategy, prioritizing upsells can unlock substantial opportunities for growth. Embrace the power of upselling to transform your vacation rental business and maximize your success!

Take the Next Step

The post Maximizing Short-Term Rental Revenue with Upsells appeared first on Enso Connect Inc..

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Top Upsells to Maximize Short-Term Rentals in Florida https://ensoconnect.com/blog/top-upsells-to-maximize-short-term-rentals-in-florida/ Wed, 28 Aug 2024 21:13:49 +0000 https://ensoconnect.com/?p=56639 The post Top Upsells to Maximize Short-Term Rentals in Florida appeared first on Enso Connect Inc..

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The short term rental market in Florida, United States, is flourishing, with increasing demand for unique vacation experiences. It is growing and transforming due to demand dynamics, investment potential, and regulatory changes. Florida’s appealing climate and diverse attractions continue to attract millions of tourists annually, with 135 million visitors recorded in 2023. This indicates an excellent opportunity for hospitality businesses to grow and boost revenue.

Favourable conditions have heightened competition in the lodging sector, with hotels and vacation rentals trying to attract guests. To stay ahead, short-term rental professionals in Florida are exploring innovative upsell strategies to elevate the overall experience and drive revenue. Popular upselling examples in Florida include dolphin sightseeing cruises, glass-bottom kayak tours, and private boat charters. Read on to discover how these and other local experiences can significantly boost your income by offering added value to your guests.

How many holiday homes are there in Florida? Finding the competitive edge.

In Florida, there are 221,600 vacation homes spread across several cities, highlighting the state’s popularity as a vacation destination.

As of May 2024, there are over 40,500 Airbnb listings in Miami, Florida alone, making it the city with the highest number of Airbnbs in the state. Other Florida cities also have significant numbers of Airbnb listings, such as Tampa with 16,020 listings, and Orlando with 11,025.

With so many options, and a high competition from hotels, you are on the lookout for ways to stand out in the market. The good news is that the right upselling strategy provides a competitive edge, regardless of business size.

What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing the revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.  The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells.This approach not only boosts revenue but can also make a big difference in customer satisfaction and loyalty.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in hotels typically involve concierge services and traditional amenities, whereas in the short-term rental properties industry, this process is digitized to streamline operations. In contrast, vacation rental upsells are more personalized, catering to individual guest needs like grocery delivery, private chefs, and local tours. Vacation rentals offer operators flexibility to innovate, tailoring unique experiences to their property and target market. This personalized approach is integral to the business model of vacation rentals, allowing them to provide an exceptional guest experience. With the growing popularity of short-term vacation rentals, more travelers are choosing them for accommodation. These guests now expect hotel-like services during their stays. Therefore, offering add-on amenities and other enhancements is crucial for hospitality professionals managing vacation rentals.

Why offer upsells in vacation rentals?

Offering upsells in vacation rentals brings multiple advantages. By enhancing the guest’s stay through added convenience and luxury, you can significantly increase guest satisfaction and tailor to your target audience’s specific needs. This not only boosts your revenue but also helps in building a strong and recognizable brand. Upsell opportunities are a great way to encourage repeat business, as guests are more likely to return to a place where they felt valued and pampered. Moreover, satisfied guests are more inclined to leave positive reviews, further enhancing your property’s reputation and attracting new visitors. Understanding market trends, guest expectations, and employing effective revenue management strategies are essential for maximizing these benefits, ensuring that upsell offerings occur at the best time to meet guest demand. Ultimately, vacation rentals play a similar role to hotels in the hospitality industry, adapting to modern expectations and providing a better guest experience throughout the entire journey with exceptional, personalized experiences.

How much revenue per listing can I add with upsells in Florida?

A well-executed upselling strategy, tailored to your guests needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in Florida?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. We can make a quick estimate, with a basic formula:

Take the value of an experience or service upsell and calculate your cut. Different affiliate programs offer different rev share to partners. For example, Viator offers 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world it is usually referred to as “free money”.

Local Service Highlight Blog Header 3

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in Florida you can offer your guests to make a hassle-free profit.

Learn more about the economic of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

When should you try to upsell services in your vacation rental?

To effectively upsell services in your vacation rental, timing is crucial. Key opportunities include during the booking confirmation, when guests are excited about their stay, and upon check-in, when they might be interested in enhancements like upgraded amenities. Additionally, mid-stay touchpoints are ideal for offering experiences or services that can improve their current stay. Tailoring your upsell strategies to these moments ensures relevance and increases the likelihood of conversion, thereby maximizing revenue without overwhelming guests. Read more about when to upsell services in your short-term rental.

Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkout, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases these offers can be implemented by third party service providers.

Activities and Experiences

These include experiential offering that doesn’t involve operational efforts from the property manager. The best way to offer these upsells are through partnerships or affiliate programs, like Viator or Holibob.

Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an additional fee. Below are some examples:

Early Check-in

An early check-in offers guests the possibility to access the accommodation before the standard check-in time. This would normally be between 3 p.m. and 4 p.m. The service is valuable for guests arriving early in the day who want to rest, unload the bags, relax or start exploring the destination.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkouttime. This is usually between 10am and 12PM. When people have late departures, the possibility to enjoy the property for a little longer can add-up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This type of an upsell offering can be a golden opportunity for a rental operator to increase occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travelers staying for longer periods of time, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in very well. If it is something that makes sense, upselling pool or hot tub maintenance can boost profits while enhancing the guest experience.

Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort, ultimately creating exceptional stays. These can range from personalized concierge services to in-room amenities and private transportation. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkelling gear).

Tours, Activities, Experiences as Vacation Rental Upsells in Florida

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated experiences, you can create memorable moments for guests while generating additional revenue.

Top Experiential Offerings in Florida You Can Profit From

We’ve made the research of the most revenue generating experiential packages vacation rental operators in Florida offer to their guests. You might find more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.

Tours, Activities, Experiences to Upsell in Top Tourist Accommodations in Florida

Tampa, Florida

1.5-hour Dolphin Sightseeing Cruise from Tampa

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See dolphins and other marine wildlife on a guided, 90-minute cruise along the bustling waters of Tampa Bay. Choose from a morning or afternoon departure time, then discover Tampa Bay’s fascinating ecosystem. Look for an abundance of wildlife that lives there — bottlenose dolphins, fish, birds, manatees, sea turtles and more — and learn how they thrive in one of the nation’s most diverse seaports, Port Tampa Bay.

Price: CA$42.87

Your Cut: CA$3.42

ZooTampa at Lowry Park Admission Ticket

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Visit ZooTampa at Lowry Park for a family-friendly wildlife experience that includes native Florida animals as well as species from around the world. Check out the variety of habitats that are home to wildlife from Asia, Africa, Australia and more, where you can see apes, birds, tortoises, panthers, manatees, koalas… the list goes on. Plus, learn about endangered species and the zoo’s efforts in animal conservation.

Price: CA$66.80

Your Cut: CA$5.34

Sarasota, Florida

Clear Kayak LED Night Glass Bottom Tour – Sarasota

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Our most popular Tour is the Clear Kayak LED Glass Bottom Night Tour in Sarasota Florida. We use 10,000 Lumens of LED Light to brighten the seafloor in every clear kayak. It’s an amazing experience. Take a Clear Kayak Glass Bottom Tour in Sarasota, Florida. OIts a slow paddle, including nets to collect shells while looking for manatee, dolphin, conch, and other exciting sea life! Here’s your chance to get the best window seat possible. Make sure to wear something you can get wet!

Price: CA$90.56

Your Cut: CA$7.24

90-Minute Parasailing Adventure Above Anna Maria Island, FL

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This lesson provides everything beginners need to go parasailing above Bradenton Beach and Anna Maria Island: all parasailing equipment, safety instructions, and a motorboat with an experienced crew. Meet at the Bradenton Beach Marina, get harnessed up, and parasail in groups of two or three on approximately 10-minute sessions.

Price: CA$104.47

Your Cut: CA$8.36

Orlando, Florida

SEA LIFE Orlando Aquarium

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Get a look at the creatures of the Atlantic, Pacific, and Indian oceans with pre-purchased admission to SEA LIFE Orlando Aquarium. You’ll be immersed in an underwater world of more than 5,000 fish, marine mammals, and more, from sharks to jellyfish. When booking, you have the option to upgrade to a 2- or 3-attraction pass to visit other Orlando attractions as well.

Price: CA$44.50

Your Cut: CA$3.56

Rock Springs 2-Hour Glass Bottom Guided Kayak Eco Tour

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A good choice for nature lovers, this tour takes you into a unique part of Rock Springs Run known as “Emerald Cut.” The first part of the tour is an upstream paddle through calm waters and overhead tree canopy, with stops to hop off your clear kayak and into the fresh spring water. Keep your eyes peeled for fish, turtles, birds, small alligators, and more.

Price: CA$153.25

Your Cut: CA$12.26

Miami, Florida

Best of Miami: Private SeaRay SDX Boat Charter with a Captain

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Exclusive Miami Private Charters – Experience Miami by water on one of our luxurious 29 FT SeaRay SDX Boats. The ultimate experience awaits, tour options include : 2-Hour Private Miami Sightseeing: Discover the best views of the city in a stress-free, private setting. Avoid crowded boat tours and enjoy a personalized experience. 3-Hour Sip & Dip: Extend your adventure with an extra hour to relax on the warm waters. Enjoy premium perks like a Bluetooth sound system for your music and a fun floating water mat. 4-Hour Half-Day Party Trips: Perfect for birthdays, bachelorettes, or any special celebration! Enhance your experience with optional jet skis (for an additional charge), on-board food vendors, and our included floating mat.

Price: CA$264.70

Your Cut: CA$21.18

Fort Lauderdale, Florida

Fort Lauderdale Food & Drink Tour

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Foodies visiting Fort Lauderdale—this is the tour for you! Get a shortcut to the best local foodie haunts with this small-group guided tasting tour. By exploring the city with a guide, it helps you to avoid the tourist traps and discover interesting eateries that you might not uncover alone. Along the way, try eight food tastings as well as two alcoholic drinks.

Price: CA$144.89 

Your Cut: CA$11.59

Jungle Queen Riverboat 90-Minute Narrated Sightseeing Cruise

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Perfect for those who want to squeeze a lot of sightseeing into a limited amount of time. A fully narrated 90-minute cruise along the New River through Fort Lauderdale will let you soak up such sights as the lavish homes and mega yachts along Millionaire’s Row.

Price: CA$43.19

Your Cut: CA$3.46

Conclusion

By offering local experiences, you can earn $5, $20 and even more, depending on the service, whenever guests book through your link. And the best part is that you don’t have to do anything extra to get your revenue share. Simply offer these add-ons to your guests in your local recommendations digital guidebook, or your guest app. They came to Florida for the beaches and lively culture. They’ll be doing these activities anyway. So, why not save them time by offering your recommendations? People will appreciate your local expertise and the convenience of purchasing the experiences, enhancing your guests’ experience. Florida and its beaches have countless amazing options for visitors. You’ll find the perfect ones to make their stay unforgettable. Plus, you’ll enjoy watching your upsell revenue grow.

Want to learn more best practices for unlocking revenue in your guest journey? Sign up for our upselling course.

Interested in seeing how easily upsells work with Enso Connect? Book a demo today.

The post Top Upsells to Maximize Short-Term Rentals in Florida appeared first on Enso Connect Inc..

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Top Upsells to Maximize Short Term Rentals in Colorado https://ensoconnect.com/blog/top-upsells-to-maximize-short-term-rentals-in-colorado/ Tue, 27 Aug 2024 16:59:19 +0000 https://ensoconnect.com/?p=56485 The post Top Upsells to Maximize Short Term Rentals in Colorado appeared first on Enso Connect Inc..

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Colorado’s short-term rental market booms as tourists seek unique stays in the state’s beautiful scenery. With Colorado drawing millions of visitors annually, there is an opportunity for vacation rental operators to grow and drive revenue. Effective upselling strategies can accelerate growth and revenue for hospitality professionals in the area.

What does an effective upselling strategy look like in Colorado? Guests visiting for mountain and nature experiences are likely to be interested in outdoor adventure packages and personalized services. By offering these experiences, lodging operators can earn a share of the revenue, while immersing visitors in the local attractions.

This guide will explore top upselling examples in Colorado that work for local hospitality operators. Elevate your Colorado hospitality business with ideas from local pros, offering guided mountain tours, luxurious in-home services and more.

Colorado Short-Term Rental Market: Finding the Competitive Edge and Increasing Revenue

By CLARA’s count there are 47,876 short-term rental properties in Colorado as of 2023. Other sources mention 90,000 properties, classified as “vacation” homes, reflecting the state’s booming short-term rental market. The short-term rental market in Colorado has seen significant growth, particularly in mountain towns. Changes are being made to STR regulations in these areas to control the housing availability and impact on local economy.

Denver, in particular, stands out, ranking 17th among 115 U.S. cities with 445 Airbnb rental listings per 100,000 residents. These numbers highlight Denver’s prominence as a top destination for travelers and a profitable market for vacation rentals.

With high competition on one side and increasing cost of doing business on the other, short-term rental professionals in Colorado can benefit from an upselling strategy as a way to stand out from competition and increase revenue. In this article we’ll provide ideas on how to elevate

What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing the revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.

The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells.This approach not only boosts revenue but can also lead to higher guest satisfaction and loyalty.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in hotels typically involve concierge services and traditional amenities, whereas in the short-term rental properties industry, this process is digitized to streamline operations. In contrast, vacation rental upsells are more personalized, catering to individual guest needs like grocery delivery, private chefs, and local tours. Vacation rentals offer operators flexibility to innovate, tailoring unique experiences to their property and target market. This personalized approach is integral to the business model of vacation rentals, allowing them to provide an exceptional guest experience. With the growing popularity of short-term rentals, more travelers are choosing them for accommodation. These guests now expect a hotel-like service during their stays. Therefore, offering add-on amenities and other enhancements is crucial for hospitality professionals managing vacation rentals.

Why offer upsells in vacation rentals?

By enhancing the overall guest experience through added convenience and luxury, you can significantly increase guest satisfaction and tailor to your target audience’s specific needs. This not only boosts your revenue but also helps in building a strong and recognizable brand. Upselling also encourages repeat business, as guests are more likely to return to a place where they felt valued and pampered. Moreover, satisfied guests are more inclined to leave positive reviews, further enhancing your property’s reputation and attracting new visitors. This will bring more repeat guests and direct bookings, which every rental company is aiming for. Understanding your market and your guests is essential for maximizing these benefits. Make sure to offer add-ons when guests need them and only the offers are relevant to them. Upsells in vacation rentals help operators create a hotel-like personalized experience, adapting to modern guest expectations.

How much revenue per listing can I add with upsells in Colorado?

A well-executed upselling strategy, tailored to your guests needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in Colorado?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. We can make a quick estimate, with a basic formula:

Take the value of an experience or service upsell and calculate your cut. Different affiliate programs offer different rev share to partners. For example, Viator offers 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world it is usually referred to as “free money”.

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where profit margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in Colorado you can offer your guests to make a hassle-free profit.

Learn more about the economics of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

When should you try to upsell services in your vacation rental?

To effectively upsell services in your vacation rental, timing is crucial. Key opportunities include during the booking confirmation, when guests are excited about their stay, and upon check-in, when they might be interested in enhancements like upgraded amenities. Additionally, mid-stay touchpoints are ideal for offering experiences or services that can improve their current stay. Tailoring your upsell strategies to these moments ensures relevance and increases the likelihood of conversion, thereby maximizing revenue without overwhelming guests. Read more about when to upsell services in your short-term rental.

Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkouts, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases these offers can be implemented by third party service providers.

Activities and Experiences

These include experiential offering that doesn’t involve operational efforts from the property manager. The best way to offer these upsells are through partnerships or affiliate programs, like Viator or Holibob.

Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay to create a memorable experience. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an additional fee. Below are some examples:

Early Check-in

An early check-in offers guests the possibility to access the accommodation before the standard check-in time. This would normally be between 3 p.m. and 4 p.m. The service is valuable for guests arriving early in the day who want to rest, unload the bags, relax or start exploring the destination.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkout time. This is usually between 10am and 12PM. When people have late departures, the possibility to enjoy the property for a little longer can add-up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This type of an upsell offering can be a golden opportunity for a rental operator to increase occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travelers staying for longer periods of time, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in. Pool heating fees are pretty common in places, where heating of an outdoor pool affects energy bills dramatically. This extra fee is often charged in rental businesses in Florida, South Carolina, the North Carolina Mountains, Colorado, etc.

Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort. These can range from personalized concierge services to in-room amenities and private transportation. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkeling gear).

Tours, Activities, Experiences as Vacation Rental Upsells in Colorado

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated adventures, you can create memorable expereince for guests while generating additional revenue.

Top Experiential Offerings in Colorado You Can Profit From

We’ve made the research of the most revenue generating experiential packages short-term property managers in Colorado offer to their guests. You might find more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.

Tours, Activities, Experiences to Upsell in Top Tourist Accommodations in Colorado

Denver, Colorado

Explore the Colorado Rockies with an Adventure Photographer

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Our custom-arranged hikes are tailored to your needs and fitness level. We take care of all the planning, transportation, gear, and, of course, the photos. We also take care of the little things, like water and snacks. The day starts one or two hours before sunrise so we can get to the trailhead early for some peace and quiet and to catch a sunrise Colorado is so famous for. After we’re done hiking, we’ll take you back to your place and you’ll have the rest of the day to reflect on the fact that you were so adventurous before lunch!

Price: CA$221.13

Your Cut: CA$17.69

LoHi Denver Food Tour

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Discover the culinary treasures of Denver’s LoHi neighborhood on a guided walking food tour that captures the essence of the city’s diverse culinary scene. This tour is perfect for those seeking a food tour in Denver, Colorado, featuring stops that highlight Italian and Latino heritage, farm-to-table cuisine, and innovative culinary creations. As you wander the lively streets of LoHi, you’ll enjoy a curated selection of dishes that showcase the rich cultural tapestry of this trendy area.

Price: CA$66.80

Your Cut: CA$5.34

1/2 Day Intro to Outdoor Climbing near Denver, Colorado

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Get a foothold on one of Colorado’s most popular outdoor sports with an introductory rock climbing experience in the foothills of the Rocky Mountains. An expert guide shows you the ropes, from selecting the right gear to safety practices and basic climbing and descending techniques. After clipping into a harness, put your new skills into practice and gain confidence on real outdoor rock terrain.

Price: CA$139.08

Your Cut: CA$11.13

Colorado Gold Rush Mountain and Mine Half-Day Tour from Denver

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Immerse yourself in the exciting history of the Colorado Gold Rush, and enjoy the intimacy of a small-group tour. Stroll through the historic town of Central City and follow the steps of the miners as you learn about their lifestyle. Visit an authentic ghost town, tour a real gold mine, and learn about the mine’s history and modern-day mining techniques. Get an opportunity to strike it rich by panning for gold and silver before your return trip to Denver.

Price: CA$137.69

Your Cut: CA$11.02

Breckenridge, Colorado

Visit Red Rocks Park, Continental Divide & Breckenridge

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Venture beyond Denver, and discover what Colorado has to offer: on this small-group tour, visit Red Rocks Amphitheatre, the Continental Divide, and the ski resort town of Breckenridge, all in one day. Depart in the morning via comfortable vehicle: you’ll explore Red Rocks before taking Loveland Pass along the Continental Divide, and stopping for photos along the way. At Breckenridge, enjoy free time to wander, shop, and eat lunch.

Price: CA$207.23

Your Cut: CA$16.58

Breckenridge Gold Mine Outdoor Escape Room

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Test your puzzling skills and solve a mining mystery in this outdoor escape room in Breckenridge. Hike in the summer or strap on snowshoes in the winter to explore the woods around a real historic gold mine, where clues and a metal detector will lead you to the buried treasure. It’s a great family activity that combines old west legends, brain power, and the outdoor beauty of Breckenridge.

Price: CA$68.15

Your Cut: CA$5.45

Ridden E-Bike Rentals Breckenridge To Frisco

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Pedal your way along the Blue River Recreation Path and Discover Frisco, Colorado. . This 148 year old mining town boasts one of the most charming Main Streets in Colorado. It’s just 9 miles away from downtown Breckenridge. Riding our Electric Bikes are easy to learn and great for all abilities. E-bikes allow you to cover large distances without expending any excess energy. Along the Bike Path enjoy spectacular views of the Ten Mile Range and adjacent Blue River. Travel along Lake Dillon and enjoy watching the clouds reflect in the lake. Check out the Frisco Bay Marina . Explore the local vendors to find fun souvenirs, treasures, clothing, jewelry.

Price: CA$118.22

Your Cut: CA$9.46

Boulder, Colorado

Discover Rocky Mountain National Park – Picnic Lunch Included

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Climb from the streets of the “Mile High City” to Rocky Mountain National Park, on a day trip that showcases the rugged beauty of Colorado’s mountains. Weave through small, historic towns and drive over alpine passes, as you scan the horizon for mountain wildlife like elk, black bears, or moose.

Price: $219.38

Your Cut: $17.56

Original Electric Cruiser Fat Tire Bike Tour – Best of Boulder

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Get a comprehensive tour of Boulder on this excursion astride an electric bike. Riding an e-bike means you can work as hard as you like, using the pedal assist to get you up the hills. Pedal through the charming neighborhoods, NCAR, University of Colorado, Chautauqua, the historic downtown areas, and along Boulder Creek. Snacks, water, and guided commentary are all included.

Price: $144.87

Your Cut: $11.59

Private Outdoor Rock Climbing with a Pro Climbing Guide

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Just minutes from downtown Boulder is a world class climbing area where this experience offers outdoor climbing with a climbing guide. Whether you are new to climbing or looking for a refresher, our team of guides is ready to put you at ease, keep you safe, have fun, and take in the view. Every climbing challenge allows you to stretch yourself, gain confidence, and make new memories.

Price: $275.95

Your Cut: $22.08

Telluride, Colorado

Half-Day Ice Climbing – Telluride

Travel experiences

Try a different winter sport: ice climbing in Telluride! Challenge yourself to scale the heights of Telluride’s majestic mountains. Take on this fun challenge solo or with your family ice climbing in the Telluride area. Climb the ice-filled big routes of San Juans and other easy routes and complete the challenge. This sport is safe for children and adults between ages five and 75, and all safety gear will be provided.

Price: $357.36

Your Cut: $28.59

Park City, Colorado

​​2 Day Rental of Park City Basic Ski Rental Package

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We know that every moment here in Park City is precious, which is why it’s nice to save the time of waiting in line at the shop. Our knowledgeable outfitters can bring all-mountain skis directly to you at your lodging, and get you fitted with skis that are best for standard technique and performance. Experience the confidence of using gear that’s customized just for your style, with boots, poles, and skis that are fitted without ever leaving your door. Gear is available for both men and women, and delivery is available in the Park City area from 7:30am-10pm.

Price: $247.65

Your Cut: $19.81

Hiking and Yoga On Top Of A Mountain in Park City

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We will start by meeting at the trial head. From there we hike up a mountain that with every switchback gives you a new amazing view of Park City. The higher we climb the more you can see. The hike lasts for about 30 to 45 minutes. Once we get to the top the 360 degree views of Park City and the surrounding area is breathtaking. We will roll out our yoga mats and enjoy a yoga practice on top of a mountain. Every side of your yoga mat holds a new and spectacular view. This yoga practice is created for all levels of yogi, from beginner to advanced you will get the right practice for you. After our yoga practice we will hike back down to the base of the mountain.

Price: $213.86

Your Cut: $17.11

Conclusion

By offering local experiences, you can earn $5, $20 and even more, depending on the service, whenever guests book through your link. And the best part is that you don’t have to do anything extra to get your revenue share. Simply offer these add-ons to your guests in your local recommendations digital guidebook or your guest app. They came to Colorado for the mountains and nature. They’ll be doing these activities anyway. So, why not save them time by offering your recommendations? People will appreciate your local expertise and the convenience of purchasing the experiences. Colorado and its mountain towns have countless amazing options for visitors. You’ll find the perfect ones to make their stay unforgettable. Plus, you’ll enjoy watching your upsell revenue grow.

Want to learn more best practices for unlocking revenue in your guest journey? Sign up for our upselling course.

Interested in seeing how easily upsells work with Enso Connect? Book a demo today.

The post Top Upsells to Maximize Short Term Rentals in Colorado appeared first on Enso Connect Inc..

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Top Upselling Examples for Vacation Rentals and Tourist Accommodations in California https://ensoconnect.com/blog/top-upselling-examples-for-vacation-rentals-and-tourist-accommodations-in-california/ Tue, 02 Jul 2024 19:45:41 +0000 https://ensoconnect.com/?p=50095 The post Top Upselling Examples for Vacation Rentals and Tourist Accommodations in California appeared first on Enso Connect Inc..

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$100K Extra Revenue?

See how 50+ units can earn it in 1 year.

California’s vacation rental market is flourishing, with cities like Los Angeles and San Diego leading the charge. Los Angeles boasts over 20,916 vacation rentals, making it the fourth-largest market in the U.S., while San Diego offers around 11,689 rentals (Statista). In May, the state saw a 2% rise in vacation rental occupancy rates, reflecting growing traveler interest (Visit California).

From the beaches of Malibu to the cultural hubs in San Francisco, California’s diverse vacation rentals cater to a wide range of preferences. These cities offer everything from luxury stays to cozy cabins, ensuring an enriching experience for every visitor.

What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.  The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells. This approach not only boosts revenue but can also lead to higher guest satisfaction and loyalty. Implementing upselling strategies tailored to your rental property enhances the overall guest experience and strengthens your business’s competitiveness in the market.

The cornerstone of successful upselling lies in understanding the guests’ needs and preferences. Effective guest communication is crucial for identifying these preferences and suggesting relevant and valuable additions. This can be achieved through pre-arrival surveys, direct conversations, or analyzing guest profiles and past preferences. For example, a family with young children might appreciate offers for family-friendly activities or babysitting services, while a couple on a romantic getaway might be interested in private dining experiences or spa treatments.

Implementing upselling strategies tailored specifically to your rental property and its target market can significantly enhance the overall guest experience. A well-executed upsell not only boosts revenue but also contributes to higher guest satisfaction and loyalty. When guests perceive that their needs are understood and their experience is thoughtfully catered to, they are more likely to return for future stays and recommend the property to others.

Moreover, incorporating upselling into your business strategy can strengthen your competitive edge in the market. As travelers increasingly seek personalized and enhanced experiences, properties that effectively leverage upselling can stand out from the competition. By offering unique and well-considered additions, property managers can build a reputation for exceptional service and thoughtful hospitality.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in hotels typically revolve around concierge services and traditional amenities, such as room upgrades, spa treatments, or exclusive dining options. These services are often managed through centralized hotel systems and offer a standard level of luxury and convenience. However, in the short-term rental properties industry, the process of upselling has evolved to be more digitized, aiming to streamline operations and enhance the guest experience.

In contrast, vacation rental upsells are more personalized and adaptable to individual guest needs. Property managers can offer a range of tailored services such as grocery delivery, private chefs, or curated local tours. This level of customization allows vacation rentals to cater to specific interests and preferences, making each guest’s experience unique and memorable. For example, guests staying in a beachside villa might appreciate the option to arrange for a private surf instructor, while those in a city apartment might enjoy a guided culinary tour of local eateries.

The flexibility inherent in vacation rentals allows operators to innovate and design upsell opportunities that align with both the character of their property and the desires of their target market. This might include offering bespoke packages that combine accommodation with local experiences, or integrating tech-driven solutions such as mobile apps for booking additional services. The ability to tailor these upsells not only enhances the guest experience but also reinforces the property’s brand identity as one that offers personalized and exceptional service.

With the growing popularity of short-term rentals, travelers are increasingly choosing these accommodations over traditional hotels. This shift is accompanied by evolving guest expectations; travelers now anticipate hotel-like services and amenities in their vacation rental stays. Therefore, offering well-curated add-ons and enhancements is crucial for property managers looking to meet these expectations and stand out in a competitive market.

Effective integration of add-on amenities and personalized services is essential for hospitality professionals managing vacation rental property management systems. By utilizing advanced booking platforms and automated systems, property managers can streamline the upselling process, ensuring that guests are presented with relevant offers at the right moments. This not only maximizes revenue potential but also contributes to a seamless and enjoyable guest experience.

Why offer upsells in vacation rentals?

Offering upsells in vacation rentals brings multiple advantages. By enhancing the guest experience through added convenience and luxury, you can significantly increase guest satisfaction and tailor to your target audience’s specific needs. This not only boosts your revenue but also helps in building a strong and recognizable brand. Upselling also encourages repeat business, as guests are more likely to return to a place where they felt valued and pampered. Moreover, satisfied guests are more inclined to leave positive reviews, further enhancing your property’s reputation and attracting new visitors. Understanding market trends and employing effective revenue management strategies are essential for maximizing these benefits, ensuring that upselling occurs at the best time to meet guest demand. Ultimately, vacation rentals play a similar role to hotels in the hospitality industry, providing memorable experiences and remarkable guest experiences. Incorporating local attractions into your upselling strategy can also enrich the guest experience by offering convenient access to nearby points of interest. Enhancing your profit margin through strategic upselling efforts can lead to sustainable business growth and increased profitability. Generating great reviews from satisfied guests can further bolster your property’s reputation and attract more bookings, ensuring a seamless guest experience and additional income.

How much revenue per listing can I add with upsells in California?

A well-executed upselling strategy, tailored to your guests’ needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in California?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. Utilizing a dynamic pricing tool can help you optimize pricing based on demand and other factors. We can make a quick estimate, with a basic formula:

Take the value of an experience or service to upsell and calculate your cut. Different affiliate programs offer different rev share to partners. For example, Viator offers an 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world, it is usually referred to as “free money”.

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in California you can offer your guests to make a hassle-free profit.

Learn more about the economics of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

When should you try to upsell services in your vacation rental?

To effectively upsell services in your vacation rental, timing is crucial. Key opportunities include during the booking confirmation, when guests are excited about their stay, and upon check-in, when they might be interested in enhancements like upgraded amenities. Additionally, mid-stay touchpoints are ideal for offering experiences or services that can improve their current stay. Tailoring your upsell strategies to these moments ensures relevance and increases the likelihood of conversion, thereby maximizing revenue without overwhelming guests. Read more about when to upsell services in your short-term rental.

Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkout, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are the best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases, these offers can be implemented by third-party service providers.

Activities and Experiences

These include experiential offerings that don’t involve operational efforts from the property manager. The best way to offer these upsells is through partnerships or affiliate programs, like Viator or Holibob.

Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an extra fee. Excellent customer service is crucial in effectively communicating and facilitating these upsells, ensuring guests perceive them as valuable additions to their stay. Below are some examples:

Early Check-in

An early check-in offers guests the possibility to access the accommodation before the standard check-in time. This would normally be between 3 p.m. and 4 p.m. The service is valuable for guests arriving early in the day who want to rest, unload the bags, relax or start exploring the destination.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkout time. This is usually between 10 AM and 12 PM. When people have late departures, the possibility of enjoying the property for a little longer can add up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This type of upsell offering can be a golden opportunity for a rental operator to increase the occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays and fill gap nights. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travellers staying for longer periods, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort and cleaning fees.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in very well. If it is something that makes sense, upselling pool or hot tub maintenance can boost profits while enhancing the guest experience.

Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort. These can range from personalized concierge services to in-room amenities and private transportation, often available for an additional fee. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkelling gear).

Tours, Activities, Experiences as Vacation Rental Upsells in California

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated experiences, you can create memorable moments for guests while generating additional revenue.

Top Experiential Offerings in California You Can Profit From

We’ve made the research of the most revenue generating experiential packages vacation rental operators in California offer to their guests. You might find more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.

Tours, Activities, Experiences to Upsell in Top Tourist Accommodations in California

Los Angeles, California

Universal Studios Hollywood General Admission Ticket

5a

Go behind the scenes on the world-famous Studio Tour to explore where Hollywood movies are made. Then, face action head-on in heart-pounding rides, shows and attractions that put you inside some of the world’s biggest movies!

Price: CA$152.72

Your Cut: CA$12.21

Big Bus Los Angeles: Hop-on Hop-off Bus Tour & TMZ Celebrity Tour

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See the highlights of Los Angeles with ease and flexibility on this hop-on hop-off open-top double-decker bus. Choose between a Hollywood route and a beach route and enjoy commentary about the famous sites on the way. See the Hollywood Sign, Rodeo Drive, Beverly Hills, and more, and keep your phone battery alive with onboard chargers. Then join the awesome TMZ Celebrity Tour guides and see the REAL Hollywood on the 2-hour TMZ Celebrity Tour.

CA$152.72

Your Cut: CA$12.21

The Ultimate LA & Hollywood Photo Tour

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If you are a first-time visitor to Los Angeles, this small-group tour is an excellent way to see the city. Starting at the Dolby Theater, you’ll visit the highlights of LA and Hollywood, as well as a few unexpected, lesser-known spots. Your guide is a skilled photographer and will take fantastic photos of you at the best spots.

Price: CA$96.67

Your Cut: CA$7.73

San Diego, California

2.5 Hours of Fun: Catamaran Sunset Sail

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Book this small group tour to get out on the San Diego Bay on a comfortable Catamaran at sunset. Your captain will make sure you are comfy with a glass of white wine, beer, and soft drinks onboard. Just relax as you sail along with your small group, checking out the San Diego skyline while looking out for friendly sea lions and sometimes dolphins.

Price: CA$166.73

Your Cut: CA$13.33

San Diego Walking Food Tour With Secret Food Tours

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Book this small group tour to get out on the San Diego Bay on a comfortable Catamaran at sunset. Your captain will make sure you are comfy with a glass of white wine, beer, and soft drinks onboard. Just relax as you sail along with your small group, checking out the San Diego skyline while looking out for friendly sea lions and sometimes dolphins.

Price: CA$133.10

Your Cut: CA$10.64

San Diego Zoo and Safari Park 2-Visit Pass Ticket

ca

View over 4,000 animals roaming in large enclosures on a 2-day visit to the San Diego Zoo and San Diego Zoo Safari Park. This admission ticket allows you to spend two days at the Zoo or Safari Park or split your time between the two. Access to all shows and exhibits and all in-park transportation are included. With mobile tickets, scan your phone for direct entry into the San Diego Zoo and Safari Park.

Price: CA$173.73

Your Cut: CA$13.89

Big Bear City, California

Private Big Bear Lake Jeep Tour with Light Lunch

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Enjoy a relaxing picnic in nature at a scenic wooded location in Big Bear. Lunch is created by Big Bear’s stylish pop-up picnic company using seasonal items and gourmet flair. Menu is provided after booking. After a Jeep ride to the picnic location, you’ll enjoy listening to stories about the Big Bear Valley. Then, you’ll be left in privacy to lunch in one of the area’s most scenic—and secret—locations.

Price: CA$140.11

Your Cut: CA$11.20

Family-Friendly Nature Hike around the Big Bear Valley

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The jewel of the San Bernardino National Forest, it can be hard to find family-friendly hikes around Big Bear Lake—and in the Big Bear Valley—unless you know where to look. On this local-led tour, you’ll go on a guided walk fit for kids and adults that’s far off the beaten path, learning all about the flora and fauna of this incredible area, taking in the landscapes, and more.

Price: CA$51.84

Your Cut: CA$4.14

San Francisco, California

San Francisco Grand City Tour

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Take a San Francisco half-day tour to pack in the city’s top sights in a convenient way that leaves you with plenty of time to spare so you can enjoy the city however you wish. With a driver-guide, travel the city by bus, stopping at major attractions like the Golden Gate Bridge and Twin Peaks, and exploring neighborhoods like North Beach and Chinatown. Plus, you can upgrade to include a San Francisco Bay cruise, a half-day bike rental, or admission to the Aquarium of the Bay.

Price: CA$96.67

Your Cut: CA$7.73

Private City Tour of San Francisco

3c

Make the most of your time in San Francisco, and get ready to discover its top attractions all in one excursion: this private driving tour is designed as a comprehensive introduction to the city. Following pickup at your hotel, travel in the comfort of an air-conditioned vehicle. You can look forward to seeing Coit Tower, the Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, and more—plus additional sights you’re most interested in.

Price: CA$369.21

Your Cut: CA$29.53

Malibu, California

Private Surf Lessons in Malibu

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Suitable for all experience levels, this private surfing lesson in Malibu will have you catching waves in no time. Get hands-on instruction from a local surfer and lifelong Malibu resident, who can also give personalized travel tips. Learn the ins and outs of surfing, including paddling and standing, with the goal of riding waves.

Price: CA$189.14

Your Cut: CA$15.13

Malibu Beach Surf Tour in a Vintage VW Van

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Enjoy spectacular views of the Malibu shoreline, and even attend a surfing lesson, on this small-group, two-in-one tour. Meet your guide in the morning in Santa Monica, and hop aboard a vintage VW van. Head first to the renowned Malibu Pier, and then to Point Dume State Beach for cliff top views overlooking the ocean. Finish the tour with a surfing lesson that will get you hitting the waves in no time.

Price: CA$488.97

Your Cut: CA$39.11

Half Day Private Wine Tasting Tour in Malibu

8a

Embark on a luxurious wine tour in an executive SUV, with complimentary pickup within 30 miles of Los Angeles, starting at 11:45 AM. Begin your tour at Cornell Wine Co., nestled in the Santa Monica Mountains, where you’re invited to explore regional wines for 45 minutes. Admission is free, but guests are responsible for all purchases. The experience deepens at Cielo Farms Malibu, offering a two-hour immersion featuring a flight of the best wines: 2 whites and 2 reds per person.

Price: CA$979.35

Your Cut: CA$78.34

Santa Barbara, California

Santa Barbara Electric Bike Tour

7b

Explore Santa Barbara by electric bike, covering plenty of ground on a morning or afternoon excursion. Ride your easy-to-use beach cruiser to key landmarks such as State Street and the Santa Barbara Mission as your knowledgeable guide shares the city’s history during this Santa Barbara bike tour. Have your camera ready as you glide along the renowned Pacific coastline. Numbers are limited to five people, ensuring personalized attention and a small-group experience.

Price: CA$119.09

Your Cut: CA$9.52

Private Helicopter Tour in Santa Barbara

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Venture on an aerial journey tracing the sun-kissed California coastline, extending its wings to embrace the vibrant cityscape of Santa Barbara. As we glide through the skies, the heart of the city reveals itself, with its downtown area springing to life, adorned with a captivating array of sights.

Price: CA$208.76

Your Cut: CA$16.70

Surfing Lesson in Santa Barbara (2 Hours)

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Ride the waves near Santa Barbara like a pro during this introductory surfing lesson. Get the hang of surfing fundamentals like paddling, ‘reading’ waves, catching waves, and standing up as you learn on the world-famous surfing beaches of Southern California. Your knowledgeable instructors, with more than 25 years of experience combined, will teach you all the skills you need.

Price: CA$124.70

Your Cut: CA$9.97

Napa Valley, California

Napa Valley Daily Join In Group Wineries Tour Including Lunch

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Let a professional driver-guide chauffeur you around Napa Valley in one of our specialty vehicles. After a convenient pickup from your hotel in downtown Napa, American Canyon, you’ll be transported in style up to three premier Napa establishments, such as Madonna Estate Winery, Hagafen Cellars and Domaine Chandon.

Price: CA$175.12

Your Cut: CA$14.01

Napa Valley Redwood Hike

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Napa Valley is home to some of the most beautiful hiking trails in wine country, and they go hand-in-hand with a wellness weekend in wine country. Join us for a guided hike that features native flora and fauna, seasonal tributaries, and an abundance of wildlife. We will chat about the history of the land, the animals and plants found in the valley, as well as how Napa Valley’s unique ecosystem works, all while we explore the Redwood Canopy and a seasonal tributary, deep in the Mayacamas Mountain side. The hike is 3.25 miles, with very little elevation gain.

Price: CA$315.24

Your Cut: CA$25.21

6-Hour Private, Customized Wine Tour of Sonoma & Napa Valley

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Enjoy an intimate experience and avoid the tourist traps on this fully customizable, half-day wine tour of Napa and Sonoma. Select your favorite wineries, see lesser-known sights, or let your guide suggest highlights suited to your preferences. Indulge in wine tastings and lunch (own expense), or take advantage of the stunning scenery for a photo or two.

Price: CA$840.63

Your Cut: CA$67.25

Conclusion

In conclusion, upselling in vacation rentals offers a compelling opportunity to enhance guest experiences and boost revenue. California, with its thriving vacation rental market, provides an ideal backdrop for implementing these strategies. From operational upsells like early check-ins and mid-stay cleanings to service upsells including concierge services and equipment rentals, the potential for adding value is significant. Additionally, offering unique activities and experiences, such as guided tours and local adventures, can further enrich a guest’s stay. By understanding guest preferences and effectively timing these upsell offers, vacation rental operators can significantly enhance guest satisfaction, foster loyalty, and create memorable stays in the Golden State.

Whether you’re managing a luxury beachfront property in Malibu or a cozy mountain retreat in Lake Arrowhead, integrating a well-planned upsell strategy can set your rental apart and drive success in California’s competitive market. Building upon these offerings can lead to positive guest reviews from satisfied guests, further enhancing your property’s reputation and attracting new visitors. Utilizing the right tools and techniques is essential for optimizing your upselling efforts and maximizing guest satisfaction.

See how you can unlock new revenue with experiential upsells and affiliate links

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Top Upselling Examples for Vacation Rentals in Mexico https://ensoconnect.com/blog/top-upselling-examples-of-tourist-accommodation-in-mexico/ Tue, 18 Jun 2024 16:11:50 +0000 https://ensoconnect.com/?p=49340 The post Top Upselling Examples for Vacation Rentals in Mexico appeared first on Enso Connect Inc..

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Top Upselling Examples for Vacation Rentals and Tourist Accommodations in Mexico

In the vibrant and rapidly growing vacation rental market of Mexico, upselling has become a key strategy for maximizing revenue and enhancing the guest experience. From the Ruins of Tulum to the cenotes of Yucatán, Mexican property managers have endless opportunities to provide memorable experiences. These upsells not only generate additional income but also create lasting impressions for guests. 

The Mexican landscape, rich in cultural heritage and natural beauty, provides countless opportunities for creative and engaging upsells. For instance, guests staying in coastal regions might enjoy exclusive access to private beach clubs or guided snorkeling excursions in the crystal-clear waters of the Caribbean. In cultural hubs like Mexico City or Oaxaca, upsells could include immersive culinary tours, traditional cooking classes, or VIP access to local festivals and markets.

Property managers can also leverage the allure of Mexico’s natural wonders by offering eco-friendly adventures, such as guided hikes through the lush jungles of Chiapas or eco-tours of the Yucatán Peninsula’s unique cenotes. These experiences not only appeal to adventurous travelers but also align with growing trends in sustainable tourism.

Offering these local experiences as upsells not only generates additional income but also creates lasting impressions for guests. When travelers can easily access and enjoy curated activities that enhance their stay, they are more likely to leave with fond memories and positive reviews. This, in turn, boosts the property’s reputation and encourages repeat bookings and referrals.

To fully capitalize on the potential of upselling in the Mexican vacation rental market, property managers should consider partnering with local tour operators, artisans, and service providers. Establishing these connections can ensure that the experiences offered are authentic, high-quality, and seamlessly integrated into the guest’s stay. Additionally, leveraging technology such as booking platforms and mobile apps can streamline the upselling process, making it easier for guests to explore and book these added experiences.

Read on to discover how you can optimize your revenue by offering popular local experiences to guests in your tourist accommodation rentals. By tapping into Mexico’s rich cultural and natural offerings, you can create a distinctive and compelling stay that not only meets but exceeds the expectations of today’s discerning travelers.

Mexico’s Thriving Vacation Market

Mexico’s Vacation Rentals market is rapidly expanding, driven by its beautiful beaches, rich culture, and affordable options. By 2028, 64% of the revenue will come from online bookings, highlighting the importance for property managers to optimize their digital presence. This growth presents an excellent opportunity for property managers to attract more guests and increase their bookings. To stay competitive, they should focus on enhancing their online listings, providing an exceptional guest experience, and leveraging technology to streamline operations.

What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing the revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.  The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells. This approach not only boosts revenue but can also lead to higher guest satisfaction and loyalty.

The key to successful upselling lies in understanding the guests’ needs and preferences. Effective guest communication is crucial for identifying these needs and offering relevant and valuable additions. Engaging with guests through pre-arrival surveys, personalized welcome messages, or during their stay can provide insights into their interests and expectations. For example, if a guest expresses an interest in outdoor activities, offering options like guided hikes or bike rentals would be a tailored upsell that aligns with their interests.

Moreover, effective upselling strategies are rooted in timely and well-targeted offers. By leveraging data and insights from booking systems, property managers can identify the right moments to present upsell opportunities, such as during the booking process, pre-check-in, or even mid-stay. This approach ensures that upsell offers are relevant and align with the guest’s current needs and preferences.

Implementing a thoughtful upselling strategy not only boosts revenue but also fosters higher guest satisfaction and loyalty. When guests feel that their preferences are understood and catered to, they are more likely to have a positive experience, leave glowing reviews, and return for future stays. By creating a personalized and attentive experience, property managers can build stronger relationships with their guests, encouraging repeat bookings and word-of-mouth referrals.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in hotels typically involve concierge services and traditional amenities, whereas in the short-term rental properties industry, this process is digitized to streamline operations. In contrast, vacation rental upsells are more personalized, catering to individual guest needs like grocery delivery, private chefs, and local tours. Vacation rentals offer operators flexibility to innovate, tailoring unique experiences to their property and target market. This personalized approach is integral to the business model of vacation rentals, allowing them to provide an exceptional guest experience. With the growing popularity of short-term rentals, more travelers are choosing them for accommodation. These guests now expect hotel-like services during their stays. Therefore, offering add-on amenities and other enhancements is crucial for hospitality professionals managing vacation rentals.



Why offer upsells in vacation rentals?

Offering upsells in vacation rentals brings multiple advantages. By enhancing the guest experience through added convenience and luxury, you can significantly increase guest satisfaction and tailor to your target audience’s specific needs. This not only boosts your revenue but also helps in building a strong and recognizable brand. Upselling also encourages repeat business, as guests are more likely to return to a place where they felt valued and pampered. Moreover, satisfied guests are more inclined to leave positive reviews, further enhancing your property’s reputation and attracting new visitors.

Understanding market trends and employing effective revenue management strategies are essential for maximizing these benefits, ensuring that upselling occurs at the best time to meet guest demand. Ultimately, vacation rentals play a similar role to hotels in the hospitality industry, adapting to modern expectations and providing exceptional, personalized experiences.

How much revenue per listing can I add with upsells in Mexico?

A well-executed upselling strategy, tailored to your guests needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in Mexico?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. We can make a quick estimate, with a basic formula:

Take the value of an experience or service upsell and calculate your cut. Different affiliate programs offer different rev share to partners. For example, Viator offers 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world it is usually referred to as “free money”.

Affiliate Links and Local Services

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in Mexico you can offer your guests to make a hassle-free profit.

Learn more about the economic of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

When should you try to upsell services in your vacation rental?

To effectively upsell services in your vacation rental, timing is crucial. Key opportunities include during the booking confirmation, when guests are excited about their stay, and upon check-in, when they might be interested in enhancements like upgraded amenities. Additionally, mid-stay touchpoints are ideal for offering experiences or services that can improve their current stay. Tailoring your upsell strategies to these moments ensures relevance and increases the likelihood of conversion, thereby maximizing revenue without overwhelming guests. Read more about when to upsell services in your short-term rental.



Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkout, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases these offers can be implemented by third party service providers.

Activities and Experiences

These include experiential offering that doesn’t involve operational efforts from the property manager. The best way to offer these upsells are through partnerships or affiliate programs, like Viator or Holibob.



Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an additional fee. Below are some examples:

Early Check-in

An early check-in offers guests the possibility to access the accommodation before the standard check-in time. This would normally be between 3 p.m. and 4 p.m. The service is valuable for guests arriving early in the day who want to rest, unload the bags, relax or start exploring the destination.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkout time. This is usually between 10am and 12PM. When people have late departures, the possibility to enjoy the property for a little longer can add-up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This type of an upsell offering can be a golden opportunity for a rental operator to increase occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays and fill gap nights. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travelers staying for longer periods of time, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in very well. If it is something that makes sense, upselling pool or hot tub maintenance can boost profits while enhancing the guest experience.



Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort. These can range from personalized concierge services to in-room amenities and private transportation. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkeling gear).



Tours, Activities, Experiences as Vacation Rental Upsells in Mexico

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated experiences, you can create memorable moments for guests while generating additional revenue.

Top Experiential Offerings in Mexico You Can Profit From

We’ve made the research of the most revenue generating experiential packages vacation rental operators in Mexico offer to their guests. You might find more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.



Tours, Activities, Experiences to Upsell in Top Tourist Accommodations in Mexico

Here is the list of top upselling examples for vacation rentals in Mexico, including potential revenue from these opportunities. Check out your location and see how much you could be earning by offering these experiences to your guests. If you don’t find your location or want to share the most popular experience in your area – let us know.

Cancun

Waverunners Rentals in Cancun

Upselling Examples: Waverunners Rentals in Cancun

Climb aboard a jet ski and explore the ocean on a leisurely tour departing from Cancun. No previous experience is necessary: A certified instructor and guide is included for your comfort and safety. Take in coastline views that many visitors never see, and then glide through the clear waters of the Nichupte Lagoon before returning to Cancun for a hot shower.

Price:  CA$98.29

Your Cut: CA$7.86



Catamaran Adventure in Cancun

Upselling Examples: Catamaran Adventure in Cancun

One of the best ways to explore Cancun is from the water and this full-day catamaran cruise affords incredible views of Mexico’s Caribbean coast. Set sail aboard a modern catamaran for Isla Mujeres, where you can dive in to swim or snorkel at the Manchones or El Farito reef, then tuck into a delicious buffet lunch at a restaurant by the beachside. Back on board, enjoy some shots of tequila and get in the party mood as you cruise back to shore.

Price:  CA$77.23

Your Cut: CA$6.17



Flavors of Mexico: Cancun Cooking Class & Market Visit

Upselling Examples: Cancun Cooking Class & Market Visit

Discover the vibrant flavors of Mexico with our “Taste of Mexico: Cancun Cooking Class.” Start with a lively market tour to pick fresh ingredients, then learn to craft a 4-course Mexican meal using traditional techniques and tools like stone mortars and clay pots. This intimate cooking experience in Cancun features: -Guided market tour for fresh ingredients. -Hands-on preparation of a 4-course meal, drinks included. -Small group size for personalized instruction. -Easy hotel pickup and drop-off for a seamless experience. Perfect for food enthusiasts of all levels, this class offers a unique insight into Mexican cuisine, promising a memorable culinary adventure in Cancun.

Price: CA$153.05

Your Cut: CA$12.24



Playa del Carmen

Playa del Carmen Food Tour

Upselling Examples: Playa del Carmen Food Tour

Bring your appetite on this foodie tour in Playa del Carmen. By taxi and on foot, an in-the-know guide whisks you to five of the best restaurants and street stalls not frequented by tourists, where you will sample authentic Mexican cuisine, made up of Maya and Spanish influences. At an open-air farmer’s market, learn how fresh ingredients are used in dishes. Discover places and foods that you never would have found on your own!

Price: CA$99.21

Your Cut: CA$7.93



Parasailing in Playa del Carmen with transfer

Upselling Examples: Parasailing in Playa del Carmen

Fly over sandy beaches and take in expansive ocean views as you soar above the waves with the sea birds. An experienced parasailing crew makes sure you are safe the entire time. As your parasail leaves the boat, relax and feel the wind push you high into the sky. See Mexico from a quiet and unique perspective. Snacks and beverages are provided, as is hotel pickup and drop-off.

Price: CA$181.13

Your Cut: CA$14.49



Social PubCrawl Playa del Carmen

Upselling Examples: Social PubCrawl Playa del Carmen

Experience Melbourne’s vibrant culture on a captivating walking tour, departing from typical tourist routes. Delve into the city’s history with local guides, exploring iconic landmarks like Federation Square and Hosier Lane. Discover hidden gems and intriguing tales, concluding near the famous Old Melbourne Gaol.

Price: CA$49.34

Your Cut: CA$3.94



Cabo San Lucas

Taco Safari in Cabo San Lucas

Upselling Examples: Tacos in Cabo San Lucas

Skip the tourist tacos in Cabo San Lucas, and take a tour with a local guide to discover the city’s most authentic eats. As you walk, you’ll get the lowdown on Mexican cuisine and discover places away from the main tourist trail, where locals like to hang out. Up to six samples are included along with water and a soft drink.

Price: CA$105.31

Your Cut: CA$8.42



Hiking Experience in Cabo San Lucas

Upselling Examples: Hiking Experience in Cabo San Lucas

I consider myself a person who knows the area and likes guests to feel at home, to enjoy and be comfortable at all times and I and my team have the best service and tools to achieve this.

Price: CA$53.55

Your Cut: CA$4.28

Snorkeling tour in Cabo San Lucas

Upselling Examples: Snorkeling tour in Cabo San Lucas

The rock formations, gullies and boulders of Chileno Bay create a spectacular location for underwater life to flourish. Explore them in style, without sitting in traffic, when you book this classic cruise. Sip a drink or nibble on some lunch as you glide past the Arch of Cabo San Lucas (El Arco), then slip into the water using the provided snorkeling gear—and perhaps even a kayak or stand-up paddleboard (SUP).

Price: CA$106.71

Your Cut: CA$8.53



Tulum

Discover Scuba Diving in Tulum

Upselling Examples: Cenotes in Tulum

Try out scuba diving during your time in Mexico with a half-day introductory course in Tulum. Find out if the popular water sport is right for you with a package that consists of a 15-minute class, a 15-minute practice session, and one dive in a cenote. Have the option to upgrade to include a second dive in the ocean if you like.

 

Price: CA$196.57

Your Cut: CA$15.72



Discovering Breathtaking Cenotes in Tulum

Upselling Examples: Breathtaking Cenotes in Tulum

Escape Downtown Tulum and explore the cenotes in the surrounding jungle. On this half-day tour, you’ll get to visit two of the most beautiful cenotes; Cenotes Dos Ojos and Casa Cenote. Learn about these large sinkholes once worshipped by the early Mayans and hop in for a swim in the crystal-clear water. Keep your energy high, with drinks and snacks available as you drive in a comfortable, air-conditioned vehicle between locations.

Price: CA$181.13

Your Cut: CA$14.49



Ancestral Tulum and Living Nature: Excursion to Tulum and Cenote

Upselling Examples: Ancestral Tulum and Living Nature Excursion

Embark on a captivating journey with our guided Tulum tour, where history, nature, and culture converge for an unforgettable experience. Marvel at the ancient wonders of Tulum’s archaeological site as our knowledgeable guide unveils the mysteries of this Mayan city perched on the Caribbean coast. The adventure continues with a refreshing swim in a crystalline cenote, immersing yourself in the natural beauty of an underground oasis. Enjoy the convenience of hassle-free transportation, ensuring a seamless exploration of these captivating destinations.

Price: CA$47.60

Your Cut: CA$3.80



Mexico City

Frida Kahlo Museum VIP: Skip-the-line & Bikes & Churros

Upselling Examples: Frida Kahlo Museum VIP

Visit the Coyoacan neighborhood by bicycle and visit Frida Kahlo Museum without having to wait in long lines with this tour. You’ll cycle through the artist’s old neighborhood, taking in parks, landmarks, and markets along the way. You’ll also stop for churros and tostadas during your trip, wrapping up at the Frida Kaholo Museum, where you’ll get skip-the-line entry.

Price: CA$110.92

Your Cut: CA$8.87

Full-Day Tour Exploring the Waters of Tolantongo

Upselling Examples: Full-Day Tour Exploring the Waters of Tolantongo

Indulge in an epic 14- to 16-hour odyssey on this full-day tour of Tolantongo’s aquatic wonders. The meticulously planned itinerary is tailored to suit the diverse needs of the modern adventurer. Revel in the tranquility of Tolantongo, where time slows down and each moment is savored at your leisure. With top-notch English-speaking guides, you’ll never miss out on a single detail. Plus, comfortable transportation ensures a hassle-free experience with ample space for all.

 

Price: CA$209.21

Your Cut: CA$16.73


Hot Air Balloon Flight over Teotihuacan, from Mexico City

Upselling Examples: Hot Air Balloon Flight over Teotihuacan, from Mexico City

Fly in a hot air balloon over one of the most spectacular places in Mexico, the Teotihuacán Valley, and enjoy one of the most impressive hot air balloon experiences in the world just 45 minutes from Mexico City. Volare is the hot air balloon rides company with more experience in Mexico.

 

Price: CA$206.53

Your Cut: CA$16.52


Source: https://www.viator.com/

Conclusion 

Upselling in Mexico’s tourist accommodation market is more than just a revenue-boosting tactic—it’s a vital approach for distinguishing oneself in a vibrant and competitive environment. By providing guests with unique and culturally rich experiences, such as exploring the ancient ruins of Tulum, diving in the crystalline cenotes of the Yucatán, or embarking on a culinary journey through the streets of Mexico City, property managers can greatly elevate guest satisfaction. These tailored upsells cater to the varied interests of travelers and transform a routine stay into an unforgettable adventure. In Mexico’s growing short-term rental sector, leveraging local attractions and innovative upselling strategies is crucial for hosts to excel. By offering value that extends beyond mere accommodation, they ensure that every guest’s stay is an enriching and memorable experience.

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Top Upselling Examples of Tourist Accommodations in Australia https://ensoconnect.com/blog/top-upselling-examples-of-tourist-accommodations-in-australia/ Mon, 17 Jun 2024 14:24:42 +0000 https://ensoconnect.com/?p=48697 The post Top Upselling Examples of Tourist Accommodations in Australia appeared first on Enso Connect Inc..

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Top Upselling Examples for Vacation Rentals and Tourist Accommodations in Australia

The short-term rental market in Australia is experiencing mixed fortunes: listings increase, occupancy rates drop and tightening regulation. Top Australian holiday rental experts also named consistency, trust and guest satisfaction as the common challenges in the sector.

This is why Aussie hospitality professionals look for ways to elevate guest experience and diversify revenue streams with upsell strategies. The best and most revenue-generating upselling examples in Australia are Sydney Opera House tickets, Great Barrier Reef experience and Great Ocean Road tour. Read on to see how much you can earn offering popular local experiences to guests in your tourist accommodation rentals.



How many holiday homes are there in Australia? Finding the competitive edge.

Around 560,000 Australians (2.9% of the population) own a holiday home.

According to Pricelabs, in 2023 Airbnb had around 166,000 listings in Australia, making it the 10th largest market globally.

With high competition from hotels and other Australian vacation rental operators, there’s a need to stand out in the market. The good news is that the right upselling strategy provides a competitive edge, regardless of business size.

Here’s an example of a leading holiday rental operator in New South Wales, boosting guest satisfaction and revenue with technology.

Tim Mortimer, Founder and CEO of BnB Made Easy



What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing the revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.  The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells.This approach not only boosts revenue but can also lead to higher guest satisfaction and loyalty.

Beyond operational upsells, the short-term rental industry also benefits from offering experiential upsells that allow guests to engage with the destination in unique ways. This can include organizing local tours, adventure activities, or exclusive access to events. For instance, property managers might offer guided tours of nearby historical sites, adventure excursions such as zip-lining or scuba diving, or exclusive tickets to local cultural events. By providing these tailored experiences, property managers can help guests fully immerse themselves in the local culture and attractions, creating lasting memories.

The cornerstone of successful upselling lies in a deep understanding of guests’ needs and preferences. Effective guest communication is essential for identifying these needs and suggesting relevant and valuable additions. Engaging with guests through various touchpoints—such as pre-arrival surveys, personalized emails, or real-time interactions—can yield valuable insights into their interests and expectations. For example, if a guest indicates a love for culinary experiences, offering a private cooking class or a gourmet food tour can be a well-received upsell that aligns with their interests.

Timing and relevance are critical components of successful upselling. By analyzing booking patterns, guest profiles, and real-time feedback, property managers can determine the most opportune moments to present upsell offers. For instance, presenting offers for early check-in or late check-out during the booking process can attract guests seeking added convenience, while mid-stay promotions for local activities can enhance their experience while they are already engaged with the destination.

Implementing effective upselling strategies not only boosts revenue but also contributes to higher guest satisfaction and loyalty. When guests feel that their preferences are understood and catered to, they are more likely to have a positive and memorable stay. This increased satisfaction often leads to favorable reviews, repeat bookings, and strong word-of-mouth referrals, further enhancing the property’s reputation and appeal.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in hotels typically involve concierge services and traditional amenities, whereas in the short-term rental properties industry, this process is digitized to streamline operations. In contrast, vacation rental upsells are more personalized, catering to individual guest needs like grocery delivery, private chefs, and local tours. Vacation rentals offer operators flexibility to innovate, tailoring unique experiences to their property and target market. This personalized approach is integral to the business model of vacation rentals, allowing them to provide an exceptional guest experience. With the growing popularity of short-term rentals, more travelers are choosing them for accommodation. These guests now expect hotel-like services during their stays. Therefore, offering add-on amenities and other enhancements is crucial for hospitality professionals managing vacation rentals.

Vacation rental upsells are inherently more personalized compared to their hotel counterparts. They cater specifically to individual guest needs and preferences, offering tailored services such as grocery delivery, private chefs, or custom local tours. For instance, a family vacationing in a mountain lodge might appreciate the convenience of having pre-arrival groceries stocked in the kitchen, while a couple staying in a coastal villa might enjoy a romantic private dinner prepared by a local chef.

The flexibility inherent in vacation rentals allows operators to innovate and create unique experiences tailored to their specific property and target market. Unlike the more standardized offerings of traditional hotels, vacation rentals can adapt their upsell options to reflect the unique features of their location and the interests of their guests. For example, a property near a popular hiking trail might offer guided hikes or equipment rentals, while a city apartment might feature exclusive access to local cultural events or personalized city tours.

This personalized approach is integral to the business model of vacation rentals. It enables property managers to provide an exceptional and individualized guest experience that sets their property apart from others. As the popularity of short-term rentals continues to grow, travelers increasingly seek accommodations that offer more than just a place to stay—they expect a comprehensive and personalized experience that rivals or exceeds traditional hotel services.

Given this shift in guest expectations, offering add-on amenities and other enhancements has become crucial for hospitality professionals managing vacation rentals. These additions not only enhance the guest experience but also provide significant opportunities for revenue growth. By effectively integrating upsell options into their service offerings, property managers can meet the evolving needs of travelers, improve guest satisfaction, and strengthen their competitive position in the market.

Why offer upsells in vacation rentals?

Offering upsells in vacation rentals brings multiple advantages. By enhancing the guest experience through added convenience and luxury, you can significantly increase guest satisfaction and tailor to your target audience’s specific needs. This not only boosts your revenue but also helps in building a strong and recognizable brand. Upselling also encourages repeat business, as guests are more likely to return to a place where they felt valued and pampered. Moreover, satisfied guests are more inclined to leave positive reviews, further enhancing your property’s reputation and attracting new visitors. Understanding market trends and employing effective revenue management strategies are essential for maximizing these benefits, ensuring that upselling occurs at the best time to meet guest demand. Ultimately, vacation rentals play a similar role to hotels in the hospitality industry, adapting to modern expectations and providing exceptional, personalized experiences. Also, visit our Enso Assist.

How much revenue per listing can I add with upsells in Australia?

A well-executed upselling strategy, tailored to your guests needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in Australia?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. We can make a quick estimate, with a basic formula:

Take the value of an experience or service upsell and calculate your cut. Different affiliate programsoffer different rev share to partners. For example, Viator offers 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world it is usually referred as “free money”.

Vacation Rental Affiliate Marketing to Maximize Revenue

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in Australia you can offer your guests to make a hassle-free profit.

Learn more about the economic of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

When should you try to upsell services in your vacation rental?

To effectively upsell services in your vacation rental, timing is crucial. Key opportunities include during the booking confirmation, when guests are excited about their stay, and upon check-in, when they might be interested in enhancements like upgraded amenities. Additionally, mid-stay touchpoints are ideal for offering experiences or services that can improve their current stay. Tailoring your upsell strategies to these moments ensures relevance and increases the likelihood of conversion, thereby maximizing revenue without overwhelming guests. Read more about when to upsell services in your short-term rental.



Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkout, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases these offers can be implemented by third party service providers.

Activities and Experiences

These include experiential offering that doesn’t involve operational efforts from the property manager. The best way to offer these upsells are through partnerships or affiliate programs, like Viator or Holibob.


Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an additional fee. Below are some examples:

Early Check-in

An early check-in offers guests the possibility to access the accommodation before the standard check-in time. This would normally be between 3 p.m. and 4 p.m. The service is valuable for guests arriving early in the day who want to rest, unload the bags, relax or start exploring the destination.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkout time. This is usually between 10am and 12PM. When people have late departures, the possibility to enjoy the property for a little longer can add-up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This is type of an upsell offering can be a golden opportunity for a rental operator to increase occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays and fill gap nights. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travelers staying for longer periods of time, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in very well. If it is something that makes sense, upselling pool or hot tub maintenance can boost profits while enhancing the guest experience.



Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort. These can range from personalized concierge services to in-room amenities and private transportation. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkeling gear).



Tours, Activities, Experiences as Vacation Rental Upsells in Australia

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated experiences, you can create memorable moments for guests while generating additional revenue.



Top Experiential Offerings in Australia You Can Profit From

We’ve made the research of the most revenue generating experiential packages vacation rental operators in Australia offer to their guests. You might find more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.



Tours, Activities, Experiences to Upsell in Top Tourist Accommodations in Australia

Sydney, New South Wales

Blue Mountains Day Trip from Sydney Including Scenic World

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Journey to the heart of the Blue Mountains on this full-day tour from Sydney, including hotel pick-up. Kick-off your adventure seeing a koala or a kangaroo at Featherdale Wildlife Park, then enjoy a dramatic view of the Three Sisters rocks from Echo Point. After lunch (own expense), head to Scenic World to ride the Cableway, Skyway and Railway for unbeatable aerial views of the Jamison Valley and Katoomba Falls.

Price: CA$177.44

Your Cut: CA$14.19



Sydney Opera House Tour & Meal + Drink at Opera Bar or House Canteen

2a

Enjoy a great day out in Sydney with this tour combining an hour long guided exploration of the Opera House, followed by a lunch or dinner and drink at House Canteen, with one of the most famous views in Australia. Learn all about the Opera House from your guide and watch a digital experience about the building, too. Choose the time you’d like to go, keeping in mind the restaurant serves meals from 11:30am-6pm.

Price: CA$79.38

Your Cut: CA$6.35



Sydney Harbour Ferry with Taronga Zoo Entry Ticket

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Take in panoramic views of top Sydney landmarks as you cruise through Sydney Harbour en route to Taronga Zoo. Your package includes round-trip cruise from Circular Quay to the zoo as well as admission where you can meet our incredible animals.

Price: CA$72.72

Your Cut: CA$5.82



Big Bus Sydney and Bondi Hop-on Hop-off Tour



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Join a hop-on hop-off sightseeing tour by double-decker bus to discover the highlights of Sydney and Bondi Beach. Enjoy unobstructed views and recorded onboard commentary as you travel along two routes to top destinations like the Harbour Bridge, Opera House, Darling Harbour, and Bondi Beach. Go in-depth wherever you like by hopping off the bus to explore. Experience the city’s most noteworthy attractions at your own pace.

Price: CA$64.44

Your Cut: CA$5.15



Melbourne, Victoria

Melbourne Private Walking tour



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Experience Melbourne’s vibrant culture on a captivating walking tour, departing from typical tourist routes. Delve into the city’s history with local guides, exploring iconic landmarks like Federation Square and Hosier Lane. Discover hidden gems and intriguing tales, concluding near the famous Old Melbourne Gaol.

Price: CA$120.31

Your Cut: CA$9.62



Hidden Bars of Melbourne

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Get the inside scoop on the best bars in Melbourne on a walking tour that features often overlooked spots that have great drinks and atmosphere. Expect to visit between 10 to 15 bars during your tour, stopping to enjoy two complimentary cocktails along the way. Your guide can customize the bars visited to the interests of the group, and fill you in on other great spots to check out for food or entertainment.

Price: CA$140.08

Your Cut: CA$11.20



Architecture Tour of Melbourne



1e

Discover Melbourne’s architectural scene dating back to the 1850s on this small group tour of the city. Your guide will take you to several places to show you different architectural designs and explain their significance. Stop at Federation Square, Flinder Street Station, ANZ Bank Museum, Scots Church, and more. Make sure to wear comfy shoes as this is around a two hour walking tour.

Price: CA$71.91

Your Cut: CA$5.75



Great Ocean Road Small-Group Ecotour from Melbourne

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Take in breathtaking sights of long sandy beaches and dramatic cliffs on this guided, full-day tour of Australia’s Great Ocean Road. See some of the most spectacular coastal scenery on Earth, including the Twelve Apostles limestone stacks and Gibson’s Steps, site of historic cliff lines. Bushwalk in Great Otway National Park and try out your koala-spotting skills. Travel in a deluxe mini-coach with a small group for a relaxing, personalized experience.

Price: CA$144.75

Your Cut: CA$11.58



Brisbane, Queensland

Premium Springbrook Natural Bridge, Glow Worm Cave & Skywalk



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Enjoy a day in nature on an intimate small-group tour of the Springbrook National Park and Mount Tamborine. Visit the Natural Bridge, Manmade glowworm caves, meander on Gallery Walk and wander the impressive Tamborine Skywalk rainforest path. Native animals may pop out their heads from time to time, we will see brush turkeys and Water Dragons. Lunch at Local Restaurant is included, to keep you fueled up for adventure. A great day out for families, couples, or solo travelers alike.

Price: CA$186.77

Your Cut: CA$14.94



Stradbroke Island Day Tour from Brisbane

2e

Embark on an unforgettable adventure to North Stradbroke Island, Minjerribah is the second largest sand island in the world! A passionate guide will take you through the most breathtaking sites that ‘Straddie’ has to offer. This isn’t just a day out – it’s a deep dive into the best of Brisbane’s natural bounty.

Price: CA$163.43

Your Cut: CA$13.07



Brisbane River Cruise with entry to Lone Pine Koala Sanctuary

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Take a leisurely river cruise from Brisbane to the Lone Pine Koala Sanctuary to observe native Australian wildlife. This half-day tour departs from bustling Southbank and cruises along the Brisbane River with views of iconic landmarks on the way to Lone Pine. Upon arrival, enjoy ample time to meet the animals. Observe the platypus, and watch animal shows that feature sheepdogs and birds of prey. A great experience for animal lovers.

Price: CA$102.73

Your Cut: CA$8.21



Cairnes, Queensland

Great Barrier Reef Snorkeling and Diving Cruise from Cairns

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Experience one of the wonders of the natural world up close and personal on this snorkeling and diving cruise on the Great Barrier Reef. Climb aboard a superyacht in Cairns and set sail to two different outer reef locations. Explore the colorful world underneath the water, and snorkel or dive for a closer look. A delicious barbecue lunch and light refreshments are included.

Price: CA$232.53

Your Cut: CA$18.60



Perth, Western Australia 

Pinnacles Desert Sunset Stargazing Tour

4c

The otherworldly landscapes of the Pinnacles Desert are one of Western Australia’s most impressive natural wonders. On this tour, admire the Pinnacles during a magical sunset visit, enjoy a barbecue dinner in the desert, and stay after dark to stargaze. En route, stop at Nilgen Nature Reserve to see wildflowers, sandboard at Lancelin, or visit Hangover Bay to walk on the beach and learn about indigenous food and medicine.

Price: CA$172.77 

Your Cut: CA$13.82



Experience Rottnest with Ferry & Bike Hire

Bikes rental in a vacation rental property

Take a day trip to Rottnest Island, a popular Perth getaway due to its white-sand beaches, secluded bays, scenic bike paths and vehicle-free atmosphere. Travel to the island, just off the coast, by high-speed ferry, and then explore at your leisure with included bike rental. Some options are snorkeling or following the trails to West End, Wadjemup or Bathurst Longhouses, the pink salt lakes or include lunch at Karma Rottnest.

Price: CA$106.46

Your Cut: CA$8.51



Perth Swan River Dinner Cruise

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Spend an evening on the Swan River during this Friday or Saturday dinner cruise that highlights the beauty of Perth from the water. As you glide past the downtown riverfront and surrounding suburbs, admire twinkling lights reflecting on the water, listen to live music and dine on a buffet dinner. Australian wine, beer, soft drinks, coffee, and tea are provided, and you can purchase cocktails from the bar.

Price: CA$158.76

Your Cut: CA$12.70



Conclusion 

Upselling in Australia’s tourist accommodation market is not just a way to boost revenue—it’s an essential strategy for standing out in a competitive landscape. By offering guests unique experiences, such as tickets to the iconic Sydney Opera House, snorkeling adventures at the Great Barrier Reef, or exploring the dramatic Great Ocean Road, property managers can significantly enhance guest satisfaction. These tailored upsells not only meet the diverse interests of travelers but also transform a simple stay into a memorable journey. As the short-term rental market continues to evolve, leveraging local experiences and innovative upselling techniques will be key for Australian hosts to thrive, ensuring they provide value that goes beyond just a place to stay.



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Top Revenue-Boosting Vacation Rental Upsells in Dubai https://ensoconnect.com/blog/top-revenue-boosting-vacation-rental-upsells-in-dubai/ Wed, 05 Jun 2024 20:50:58 +0000 https://ensoconnect.com/?p=47114 The post Top Revenue-Boosting Vacation Rental Upsells in Dubai appeared first on Enso Connect Inc..

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$100K Extra Revenue?

See how 50+ units can earn it in 1 year.

Best Upsells for Vacation Rentals in Dubai, United Arab Emirates

In Dubai, a city renowned for its opulence, cultural diversity, and record-breaking architecture, vacation rentals thrive amidst the vibrant celebrations and luxurious experiences that define the Middle East. Travelers from around the globe are captivated by Dubai’s glittering skyline, world-class shopping, and a rich tapestry of culinary delights. From towering skyscrapers to serene beaches, and from traditional souks to extravagant festivities, the city offers an unmatched fusion of modernity and heritage.

In this dynamic setting, vacation rental operators recognize the importance of enhancing guest satisfaction by offering more than just a place to stay. With travelers seeking immersive and tailored experiences, property owners and managers in Dubai have the unique opportunity to curate an array of upsell services that cater to the diverse interests of their guests. Drawing inspiration from Dubai’s seamless blend of tradition and innovation, they are crafting offerings that reflect the city’s ethos while providing personalized and memorable experiences.

Upsells in Dubai often take advantage of the city’s most iconic attractions. Property managers may offer exclusive desert safaris, where guests can explore the golden dunes, experience camel rides, and enjoy traditional Bedouin hospitality under the stars. These thrilling adventures give tourists a deeper connection to the region’s cultural heritage and natural beauty.

Another top upsell option is culinary experiences that showcase Dubai’s world-class dining scene, ranging from fine dining at Michelin-starred restaurants to guided food tours through bustling markets that highlight the region’s culinary expertise. Guests can indulge in the diverse flavors of Emirati cuisine or enjoy fusion dishes that reflect the city’s international appeal.

What are Short-Term Rental Upsells?

A short-term rental upsell is a powerful tool which refers to the practice of offering guests additional products, services, or upgrades to enhance their stay, while increasing the revenue. This strategy is commonly used in the short-term rental industry and can be either operational, or involve tours, activities, and experiences.  The key to successful upselling is understanding the guests’ needs and preferences and offering relevant and valuable additions that enhance their experience. Effective guest communication plays a crucial role in identifying these needs and suggesting suitable upsells.This approach not only boosts revenue but can also lead to higher guest satisfaction and loyalty.

By tapping into this insight, property managers can offer relevant and valuable additions that truly enhance the guest experience. For example, a family visiting a beachfront property might appreciate the option to rent water sports equipment, while a couple on a romantic getaway may be enticed by a private chef experience or a sunset cruise. The more personalized the offer, the greater the chances of guests opting in for these added services.

Effective communication is at the heart of any successful upsell strategy. Building rapport with guests, whether through pre-arrival emails, personalized welcome messages, or real-time communication during their stay, can provide valuable insights into their preferences. This proactive approach allows hosts to suggest upsells that are not only timely but also feel bespoke and considerate of the guest’s specific desires. For example, if a guest mentions their interest in local cuisine, offering a private cooking class or a food tour could feel like a natural and welcome suggestion.

Furthermore, integrating technology—such as AI-driven chatbots or automated messaging systems—can streamline the upselling process. These tools can help property managers offer targeted upsell opportunities at optimal moments in the guest journey, such as during booking, pre-check-in, or mid-stay. Automation ensures that no opportunity is missed, while still providing a personalized experience.

Upsells in Hotels VS Vacation Rentals: What’s the Difference

Upsells in traditional hotels often revolve around concierge services and a set menu of amenities, such as room upgrades, spa treatments, or dining options. These services are typically offered in-person or through a hotel’s central booking system. However, in the short-term rental property industry, the upselling process has been digitized, providing a more streamlined and efficient approach to enhance guest experiences.

Vacation rental upsells are uniquely personalized, catering to the individual needs and preferences of each guest. Instead of a one-size-fits-all approach, vacation rental operators can offer a variety of tailored services such as grocery delivery, private chef experiences, and curated local tours. This level of customization allows property managers to create unique, memorable stays that stand out in a competitive market.

The flexibility inherent in vacation rentals provides operators with the freedom to innovate and design upsell opportunities that align with their property’s character and the specific interests of their target market. For example, a property located near popular hiking trails might offer guided hiking tours or equipment rentals, while a beachside villa could provide options for water sports or beachside bonfires. This personalized approach is not just an add-on but an integral part of the vacation rental business model, aiming to provide an exceptional and individualized guest experience.

As the popularity of short-term rentals continues to grow, travelers are increasingly seeking accommodations that offer the same level of service and convenience they would expect from traditional hotels. This shift in expectations underscores the importance of integrating add-on amenities and enhancements into the vacation rental experience. Guests now anticipate services like seamless check-in processes, in-house entertainment options, and tailored local recommendations, mirroring the hospitality standards of high-end hotels.

To meet these evolving expectations, hospitality professionals managing vacation rentals must proactively offer a range of value-added services. Leveraging technology, such as digital booking platforms and automated messaging systems, can help streamline the upselling process, ensuring that these opportunities are communicated effectively and at the right time.

Why offer upsells in vacation rentals?

Offering upsells in vacation rentals brings multiple advantages that can greatly benefit property owners and managers. By enhancing the guest experience with added convenience and luxury, you not only significantly increase guest satisfaction but also create a stay that resonates with your target audience’s specific preferences. This personalized touch can elevate your property’s appeal, making it stand out in a crowded market.

One of the primary benefits of successful upselling is the potential to boost revenue. By offering tailored services such as private tours, gourmet dining experiences, or exclusive access to local attractions, you can enhance the value of each booking. This not only increases your income but also helps in building a strong and recognizable brand identity. Guests who feel they are receiving exceptional service are more likely to associate your property with quality and exclusivity.

Upselling also plays a crucial role in encouraging repeat business. When guests have a memorable stay where they feel valued and pampered, they are more inclined to return for future visits. This loyalty is often reflected in repeat bookings and long-term customer relationships, providing a steady stream of revenue and reducing the need for extensive marketing to attract new guests.

Moreover, satisfied guests are more likely to leave positive reviews, which can significantly enhance your property’s reputation. Positive reviews and high ratings contribute to a strong online presence and credibility, attracting new visitors who are searching for trusted and highly-rated accommodations. In the digital age, where online reviews and ratings heavily influence booking decisions, this aspect of upselling can be instrumental in expanding your guest base.

To maximize these benefits, it is essential to understand current market trends and employ effective revenue management strategies. This involves not only identifying peak periods and guest preferences but also strategically timing your upsell offers to align with these factors. For instance, promoting a luxury experience during off-peak seasons or tailoring special offers based on guest profiles can optimize revenue and enhance guest satisfaction.

How much revenue per listing can I add with upsells in Dubai?

A well-executed upselling strategy, tailored to your guests needs and the capacity of your business, can substantially boost revenue. So how can you get the potential revenue increase from upsells in your vacation rental business in Dubai?

Factors like your property type, capacity, average stay length, and booking channels can impact your potential revenue uplift. We can make a quick estimate, with a basic formula:

Take the value of an experience or service upsell and calculate your cut. Different affiliate programs offer different rev share to partners. For example, Viator offers 8% revenue share. In this case we’ll use this number, but you can insert the percentage of any affiliate partner you choose to work with. Take 8% out of an experience that costs USD $100. And just like that – you earn USD $8 every time one of your guests orders this experience through your link! In the business world it is usually referred as “free money”.

Vacation Rental Affiliate Marketing to Maximize Revenue

This is the revenue a property manager typically retains without sharing with the owners—your choice. In the STR industry, where margins are thin, these numbers can significantly impact your bottom line.

Below you can see the real experiential packages in Dubai you can offer your guests to make a hassle-free profit.

Learn more about the economic of vacation rental upselling.

Conducting analysis based on your data, continuously testing and optimizing the upsell process are recommended to maximize the revenue uplift. The best way to do this is to have a guest experience dashboard, where you and your team can track the performance.

Types of Vacation Rental Upsells

Operational Upsells

Includes everything that requires operational resources from property managers. This includes flexible access, like early check-in, late checkout, in-property extras, like mid-stay cleaning or pool heating and gap nights. These higher offers are best ways to make sure your guests have a successful vacation and you maximize revenue. The downside of this strategy is that it can raise operational costs, adding pressure on your cleaning and guest relations teams. By automating processes and enhancing efficiency with AI and condition-based workflows, this can be mitigated, making it worth your while.

Service Upsells

Service upsells aim to enhance the guest experience by providing additional services that add convenience, luxury, or comfort. These services can include personalized concierge assistance, in-room amenities, and private transportation options. In most cases these offers can be implemented by third party service providers.

Activities and Experiences

These include experiential offering that doesn’t involve operational efforts from the property manager. The best way to offer these upsells are through partnerships or affiliate programs, like Viator or Holibob.

Operational Upsells

An operational upsell in the hospitality industry refers to offering guests additional services related to the operation and convenience of their stay. These services enhance the guest experience by providing added comfort, flexibility, and convenience, for an additional fee. Below are some examples:

Early Check-in

An early check-in offers guests the opportunity to access their accommodation before the standard check-in time, which is typically between 3 p.m. and 4 p.m. This service can be particularly valuable for guests arriving in the morning or early afternoon, allowing them to settle in and begin their stay on a more relaxed note.

For travelers who have arrived early from long journeys or flights, early check-in provides a much-needed chance to rest, freshen up, and recharge before continuing with their plans. It allows guests to unload their bags and avoid the inconvenience of waiting in public spaces or lugging their belongings around the city. This early access can significantly enhance their overall comfort and satisfaction.

Additionally, early check-in offers guests the flexibility to start exploring their destination sooner. Whether they want to head out for a sightseeing tour, enjoy a meal at a local restaurant, or simply begin their vacation activities, being able to access their rental property ahead of time can make their trip more enjoyable and less stressful.

For property owners and managers, offering early check-in can be a strategic upsell that adds value to the guest experience while generating additional revenue. It is also a way to differentiate your property from competitors by providing a level of convenience and service that meets the evolving expectations of today’s travelers.

Effective communication about the availability of early check-in and any associated fees should be made clear during the booking process. This transparency helps manage guest expectations and ensures that the early check-in service is both convenient and financially beneficial. Implementing an organized system for handling early check-ins, including preparation of the accommodation and coordination with housekeeping, ensures a smooth process and maintains the quality of the guest experience.

Late Check-out

By providing guests with late check-out, you let them stay in the property after a standard checkout time. This is usually between 10am and 12PM. When people have late departures, the possibility to enjoy the property for a little longer can add-up to the vacation experience. Many guests are ready to pay a premium for convenience. A willingness to offer your guests the flexibility of a later stay can go a long way.

Stay Extension or Gap Nights

This is type of an upsell offering can be a golden opportunity for a rental operator to increase occupancy rate. Fill short gaps between reservations by offering departing and arriving guests to extend their stays. By automating this process, you can make sure to capture these rental income opportunities with a great value proposition.

Mid-stay Clean

A short-term rental housekeeping doesn’t include daily cleaning. However, travelers staying for longer periods of time, would appreciate mid-stay housekeeping service and would pay extra to pay for the cleaning team effort.

Pool/Hot tub Maintenance

Offering this upsell requires knowing your audience and the market you are in very well. If it is something that makes sense, upselling pool or hot tub maintenance can boost profits while enhancing the guest experience.

Service Upsells

Service upsells focus on offering additional guest services that enhance their stay by providing extra convenience, luxury, or comfort. These can range from personalized concierge services to in-room amenities and private transportation. Examples include:

Transportation Services: Offering airport pickup and drop-off services, car rentals, or shuttle services to nearby attractions.

Food and Beverage Delivery: Offer grocery delivery services where guests can pre-order groceries and have them delivered to their rental before or during their stay. You can also provide an option for guests to order ready-to-eat meals and beverages from nearby restaurants.

Equipment Rentals: Provide rental services for equipment that guests might need during their stay. Examples include bicycles, baby equipment (cribs, high chairs), or beach accessories (chairs, snorkeling gear).

Tours, Activities, Experiences as Vacation Rental Upsells in Dubai

Experiential upsells involve offering guests unique tours, activities, and experiences to enrich their stay. These can include guided city tours, adventure activities, cultural experiences, or wellness sessions. By providing these curated experiences, you can create memorable moments for guests while generating additional revenue.

Top Experiential Offerings in Dubai You Can Profit From

We’ve made the research of the most revenue generating experiential packages vacation rental operators in Dubai offer to their guests. You might find and more ideas and partners to be a part of your upselling strategy. We will be happy to hear about it and add them to our list.

  1. Dubai Red Dunes ATV, Camels, Stargazing & 5* BBQ Al Khayma Camp

d8

Drive an all-terrain vehicle (ATV) at full throttle across the sands and enjoy an exciting program of other desert exploits in one fuss-free trip with this premium experience from Dubai.

Price: CA$119.33

Your Cut: CA$9.55

  1. Dubai Marina Yacht Tour with Breakfast or BBQ

4f

Admire widescreen views of Dubai’s skyline from the water without an expensive private yacht charter on this shared cruise from Dubai Marina. Settle abroad with sunbathing and seating decks, and absorb the landmarks as you glide over the Persian Gulf.

Price: CA$68.31

Your Cut: CA$ 5.46

  1. Dubai Full Day Tour with Entry Ticket to Burj Khalifa at the Top

52

Discover the traditional side of Dubai and ascend the spectacular Burj Khalifa on an 8-hour sightseeing tour. With an informative guide, explore the old Al Bastakiya quarter and ride an ‘abra’ boat across Dubai Creek.

Price: CA$151.67

Your Cut: 12.13

  1. On Air Dinner Adventure in Dubai

26

As if a 3-course meal with views of the Dubai skyline and surrounding marinas wasn’t memorable enough, imagine all that while being suspended on an open-air platform 165 feet (50 meters) in the air.

Price: CA$299.64

Your Cut: CA$23.97

  1. Skip the Line Burj Khalifa Ticket

24

Make the most of Dubai’s Burj Khalifa by choosing the ultimate way to experience it: accessing Levels 124, 125, and 148, the latter the world’s highest observatory. This ‘At the Top SKY’ experience lets you choose a peak or non-peak slot.

Price: CA$181.23

Your Cut: CA$14.49

  1. Desert Safari With BBQ Dinner, Quad Bike & Camel Ride from Dubai

7e

Combine a fast-paced quad bike adventure in the desert with a Middle Eastern-style dinner and entertainment show under the stars. Watch the sunset over sand dunes, hop a camel for a ride across the desert, tasty buffet, henna painting, belly dancing, and fire shows.

Price: CA$122.68

Your Cut: CA$9.81

  1. Dubai Helicopter Experience with Sightseeing Options

Dubai helicopter tour

Discover Dubai, the fastest-growing city in the world, from the air on this whirlwind helicopter tour. Beginning from Dubai Festival City and continuing along Dubai Creek through the suburbs, explore this fascinating city, with its impressive skyline and luxurious hotels.

Price: CA$270.86

Your Cut: CA$21.67

How to Offer Upsells in Your Vacation Rental?


Having understood the potential revenue you’re missing by not offering upsells, you might now be wondering how to implement them. Implementing upsells effectively requires strategic planning and execution and a deep understanding of the guest journey. You need to understand your guest and adjust your marketing strategies accordingly. From the marketing function the initiative shifts into the customer success.

We can learn from Direct-to-consumer (DTC) platforms like Uber. They’ve built user journeys by leveraging digitization, data, and personalization at scale. What does it require? A mix of data collection, scheduling, and the right medium to provide a seamless user experience. Simply put, why should a traveler engage with your hospitality brand or company? Also how, when and how frequent to communicate your offer to drive guest engagement that converts into revenue?

Based on these learnings, we’ve developed the Concept of Touchpoint, Schedule, and Medium, designed to unlock revenue in guest journeys.

FREE GUIDE

Unlock Revenue in Your Guest Journey

Downloadable PDF

Conclusion

The vacation rental business in Dubai is an exciting blend of luxury and cultural diversity. With an understanding of travelers’ desires, property owners and managers capitalize on Dubai’s attractions by offering a variety of extra services that enhance the guest experience. From operational conveniences like early check-in and late checkout to personalized services such as private transportation and in-room amenities, the opportunities for upselling are vast. Curated experiences like desert safaris, yacht tours, and helicopter rides showcase the best of Dubai’s offerings, providing guests with unforgettable memories while generating additional revenue. By embracing the art of upselling, vacation rentals in Dubai not only elevate guest satisfaction but also establish themselves as premier destinations in the global hospitality landscape. Stay informed about short-term rental revenue generating techniques through our blog posts .

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Unlock Revenue in Your Vacation Rental Guest Journey https://ensoconnect.com/blog/unlock-revenue-in-vacation-rental-guest-journey/ Tue, 04 Jun 2024 04:53:52 +0000 https://ensoconnect.com/?p=46901 The post Unlock Revenue in Your Vacation Rental Guest Journey appeared first on Enso Connect Inc..

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Unlock Revenue in Your Guest Journey: Strategies to Expand Without Extra Work

Building a scalable and profitable vacation rental business requires focusing on the opportunities within your guest journey. While expanding the number of rental properties can increase revenue, it also demands more resources. Alternatively, you can optimize your existing properties to generate more rental income. How can you achieve this? This guide presents actionable steps to unlock revenue in your vacation rental guest journey. We will explore how to offer upsells more proactively and increase conversion rates.

"The question is, how do I continue to grow without necessarily creating more work for myself? And that's where Enso Connect really answered this question."

Mark BiesackCEO & Founder of PowerHouse Properties

Watch the full case study.

The Guest Journey

Let’s review the steps of the guest journey that offer revenue opportunities for short-term rental businesses.

The Vacation Rental Guest Journey

The Concept of Touchpoint, Schedule, and Medium

Direct-to-consumer (DTC) platforms like Uber have built solid user journeys by leveraging digitization, data, and personalization at scale. It requires a savvy mix of data collection, scheduling, and the right medium to provide a seamless user experience.

Simply put, why should a person engage with your brand? And how, when and how frequent to communicate your offer to drive engagement and conversion?

Touchpoint: When should you communicate or perform a task?

Schedule: How frequently should you communicate or perform the task?

Medium: What channel will you use to communicate with guests?

Touchpoints, schedule, medium concept

Understanding Your Guest: What Do You Need to Know? 

Understanding your guest is crucial for maximizing revenue and enhancing their experience. You need to know their preferences, expectations, and pain points at every stage of their journey. From the initial inquiry to post-stay follow-ups, each interaction offers insights into what your guests value most. Quick responses, clear booking confirmations, secure verification, seamless check-ins, and personalized in-stay communications all contribute to a positive guest experience. By leveraging this knowledge, you can tailor your offerings, anticipate needs, and provide exceptional service. This will drive guest satisfaction and loyalty.

What do you need to know about your guest?

Inquiry

Why: This is your chance to sell; the guest is shopping around and inquiring about information.

Problem: If you don’t respond quickly or follow up, potential guests will move on to competitors.

Touchpoint: Reply immediately after the inquiry. If the booking doesn’t occur after the first interaction, follow up within an hour.

Schedule: Your guest service team should manage inquiries and schedule automated follow-ups to increase conversion rates.

Medium: Use the channel the prospect contacted you on, whether OTA or your direct booking website.

Booking Confirmation

Why: Instill confidence in your guests regarding payment processing, dates, location, and overall experience.

Problem: Delays in addressing concerns can cause frustration and negative reviews.

Touchpoint: Anticipate guest questions by providing automated confirmation messages and guides for packing and getting to the property. Upsell transportation or parking services.

Schedule: Confirm bookings automatically via messages and provide ongoing communication through a guest portal.

Medium: Use a guest portal like Enso Connect’s Boarding Pass for all guest needs throughout their stay.

Guest Verification

Why: Reassure guests about the security of their personal information and collect data for personalized service.

Problem: Asking for ID via text can seem unprofessional and unsafe.

Touchpoint: Send verification requests well in advance, about 1-2 weeks before check-in.

Schedule: Remind guests to complete verification and confirm once done.

Medium: Use secure, user-friendly forms and document upload options for sharing personal information.

SMS: Medium for Guest Verification

Check-in

Why: The first guest experience sets the tone for the stay.

Problem: Vacation rental check-ins lack the certainty of hotel check-ins.

Touchpoint: Send check-in instructions a few days prior. Many hosts use smart lock integrations for unique door codes.

Schedule: Verified guests receive check-in instructions in due time.

Medium: Provide a single place for check-in instructions and lock codes, like Enso Connect’s Boarding Pass.

During Stay

Why: Guests are receptive to enhancements during their stay.

Problem: Guests on vacation don’t read lengthy emails.

Touchpoint: Timing is crucial. Provide Wi-Fi info and amenity guides upon arrival. Time upsell offers appropriately.

Schedule: Use automated and ad hoc messages for guest engagement.

Medium: A guest portal is ideal for property and neighborhood guides. Include upsells for a great e-commerce experience, like with Boarding Pass V3.

Checkout

Why: Checkout is an opportunity for upsells and requesting feedback.

Problem: Automated review requests can lead to negative reviews.

Touchpoint: Send a checkout reminder 16-24 hours before the scheduled time.

Schedule: Provide checkout instructions and monitor guest satisfaction through the app and AI analysis.

Medium: Include a link to the guest app in the checkout reminder for instructions, upsell offers, and review requests. Add a direct booking website and social media icons to encourage future bookings with Enso Connect.

Post Stay

Why: The post-stay stage allows operators to maintain engagement with guests. It encourages guests to return for future stays or recommend the property to others.

Problem: Losing connection with guests after departure can lead to missed opportunities for loyalty and re-booking.

Touchpoint: 24-48 hours after checked out, send guests a message thanking them for staying at your property. Ask for feedback/review, invite to book with you again.

Schedule: Guests data collected through all the touchpoints is leveraged to tailor communication and retargeting strategies

Medium: Email and WhatsApp campaigns are the best medium for customer re-engagement promotions.

Unlock More Revenue With Less Effort

Implementing a strategic guest journey optimization plan allows you to maximize revenue from existing rental properties before expanding your portfolio. Tools like guest portals, messaging inboxes and comprehensive guest experience platforms can streamline operations too. With the right approach, you can elevate your vacation rental revenue without the added work of more rental properties.

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