Vacation Home Archives - Enso Connect Inc. Guest experience redefined Thu, 05 Sep 2024 12:30:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://ensoconnect.com/wp-content/uploads/2021/03/cropped-Img2_Favicon-32x32.png Vacation Home Archives - Enso Connect Inc. 32 32 Tech-Enabled Vacation Rental: McGowan Scott Case Study https://ensoconnect.com/blog/vacation-rental-tech-case-study/ Thu, 22 Sep 2022 05:51:17 +0000 https://ensoconnect.com/?p=15482 The post Tech-Enabled Vacation Rental: McGowan Scott Case Study appeared first on Enso Connect Inc..

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Vacation rental owners disrupting the Upstate New York hospitality with guest experience tech

McGowan Scott Properties, a unique digitally-run vacation home, deeply rooted in the local community

A real estate agent, tech consultant and avid world traveler, Taylor Scott has been managing a unique property in Chautauqua, NY for the last two years. Together with her husband, Taylor has created a hospitality business, committed to a remarkable vacation experience available to all.

During their travels, the couple stayed at various Airbnb and VRBO properties, dreaming about hotel-like service in these rentals. These adventures inspired the idea of their own property company, providing a great experience and connecting to the local community. They plan to expand their portfolio and build a rental management company, a property management business, leaving up to high guest expectations.

Taylor and her small team are focused on providing a truly remarkable rental experience, leaving a long-lasting impression. At the same time they envision making vacation in Chautauqua available to more travelers by keeping the rates at a lower cost.

We want to be ‘the local friend’, they [visitors] can come to us for advice on discovering all the perks Chautauqua has to offer. We are doing everything to help our guests enjoy the lake life and immerse in the local experiences. This area has a rich tapestry of culinary, arts and crafts hidden gems, created with love by our locals. After having ‘a taste’ of the local life, our guests fall in love with the area and keep coming back.

Taylor Scott, owner of McGowan Scott Properties

The business model: beyond selling space

Taylor’s vision of immersive experience and affordable pricing leans a lot on ancillary rental income. McGowan Scott Properties is much more than a place to stay, it’s a gateway to Upstate New York. Such vacation homes open up the area to new visitors, who spend money on experiences, supporting the local community and making life-long memories.

The company has agreements with local businesses, getting a cut every time guests buy products or services. Taylor calls it ”a triple win”. “Guests get to experience the best of Chautauqua, businesses get exposure to new audiences and we enjoy the passive income.”

Taylor Scott’s ancillary revenue strategy is built on organically integrating upsells into the guest journey. They offer personalized add-ons to meet the guests’ needs exactly when they need those products and services.

Vacation rental upsells as part of the [digital] guest journey

To make customer service quick and convenient, McGowan Scott Properties have digitized and automated guest interactions, where possible. Guests receive upsell messages at time that makes sense for where they are in their guest journey and their needs.

For example, when someone arrives early, they are offered an early check-in right at the registration. This usually comes together with a sweet discount for a recommended breakfast place nearby. Such marketing strategy increases upsell conversion rate, yielding best results.

Rental bikes

Guests can explore the surroundings with rental micro mobility options, such as e-bikes and e-scooters, available in-house. Water lovers can hop on a boat trip, departing right from the deck anytime they want.

There is even a little pop-up closet store in one of the rooms, displaying cosmetics and clothing items from local brands.

Guests can book and pay online for all add-ons in the vacation home, in just a few clicks. The guest communication in rental units is mostly digital. However, when people have questions, they can always talk to Taylor via a phone call or online chat. She can even come by if needed. But most of the time the service is completely contactless with no wait times or delays.

Partnering with local businesses, creators and brands

“We team up with local brands and constantly look for new cool partners to send guests’ satisfaction through the roof”, says Taylor.

The company has affiliate partnerships, allowing to provide a better experience and generate additional income for the business.

“Right now I am pitching brands for partnerships and collaborations”, says Taylor Scott. “In the future we’d love brands to come to us looking to feature their offerings in front of our guests. Something like: “We’ve got a crazy trampoline for the water and we want you to put it at your lake house”.

How using Enso Connect tech increases revenue and creates efficiencies

McGowan Scott Properties is making a significant part of the revenue with upsells. The most popular ones are: early check-ins, late checkouts, with the boat rental being the absolute favorite.

Within the first month of using Enso Connect, McGowan Properties covered the yearly software subscription, making it all worthwhile. Having digitized and personalized our guest interactions, including upsells, they are adding about 30% in revenue on a booking on average.

Enso Connect allows us to manage and monetize guest interactions easily. They also have minimized my ‘software interactions’.

How tech works for McGowan Scott Properties: step-by step analysis

So how McGowan Scott Properties are using Enso Connect and how it works? Here is the step-by-step analysis of their digital guest journey with Enso Connect best tools, new features and partners.

The guest app: Boarding Pass

After making a booking, Taylor’s guests receive a Boarding Pass link. It is a web-based mobile app that serves as a Guest Portal for the entire stay. The interface is branded with McGowan Scott Properties logo, colors and links to their social media channels.

The Boarding Pass is the digital home for everything guests might need throughout their stay, from booking to checkout.

The guest portal has the information about the listing. Visitors can find Google Maps coordinates of the location, current weather in the area and detailed guide books about the neighborhood and individual units.

Boarding Pass guest app digitizing

Guest verification

A day before the check-in, guests receive a reminder to complete a verification process to start online check-in. They are prompted to fill in the form: name, phone number, email address, photo IDs, etc. Rental managers can customize this registration form with any questions they require.

Once the verification is completed, guests receive access to the online check-in portal. In case it’s too early to check in, guests receive an offer to purchase an early check-in add-on, if available.

Note: In case Taylor wants to run a background check for a specific guest, she can request the service in real time with our partner Autohost.

To add insurance and/or charge the guest a damage waiver, operators can choose to work with our partner Superhog

Guest verification process

Arrival instructions and digital check-in

After verification, guests receive detailed step-by-step arrival and check-in instructions with pictures. This is to make sure that visitors can easily find and access the property.

The instructions also include door codes to the rental home. Taylor and her team don’t have to meet guests in person. They get notified when people are checked in.

Note: McGowan Scott Properties are using August locks for remote access. See the list of our smart lock partners

Check-in instructions

Upsells

About two days after arrival, Taylor’s team offers guests to book mid-stay cleaning. This add-on makes it similar to the hotel service, providing a freedom to decide whether guests want the extra cleaning.

Right before the departure, guests receive a late checkout offer, if available. This is another option that allows our short-term rental host to meet and exceed a hotel-like guest experience.

The McGowan Scott team offer guests more cool amenities, such as in-house e-bikes and scooters for rent. Their guests can rent any kind of equipment, from micro mobility to professional cameras, etc. The bikes and scooters are parked in the garage. Guests can easily access and pay for the rentals through the Mount app, available in their Boarding Pass guest portal.

Note: Learn more about the Mount and Enso Connect integration and its benefits for vacation rental property managers. 

Early check-in upsell

The most popular upsell in McGowan Scott Properties is the boat rental package. Driven by the market demand and facilitated by a local captain, this water adventure is the cherry on top of a luxury vacation.

Another cool amenity for shopping lovers is a pop-up closet shop filled with local products and brand items for sale. It is located in one of the bedrooms, where people can check out and try the products. They pay for the purchases with the credit card on the record or through the Stripe app, integrated with the Boarding Pass guest portal.

Note: to make the in-house shopping completely digital, operators can use digital store apps, such as The Host Co.   

Checkout

When guests check out and leave, the property owners send them a thank you message and a review request. The Enso Connect technology allows them to automate this process.

The automation works with the condition of a positive sentiment, meaning only happy guests will receive review requests.

Our artificial intelligence sentiment recognition feature helps harvest only positive guest reviews. It allows operators to investigate negative cases before they get published and fix them.

Checkout

Conclusion

With our plans to diversify our vacation rental portfolio and scale the business, automation is crucial. Enso Connect allows us to do exactly this, without worrying about losing connection with customers or being too robotic.

I’m just one person and plan to keep the team fairly small, while running a welcoming hospitality business.

Taylor Scott, owner of McGowan Scott Properties

The future of the hospitality industry is digital. However, technology can be overwhelming and confusing for operators, small and big as one.

Enso Connect makes it easy for Taylor Scott and many other short-term rental professionals to grow their businesses. We help unique hospitality operators scale without ‘growing pains’.

Book a demo with us to learn how Enso Connect can work for your business

BOOK A DEMO NOW

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Making a home away from home https://ensoconnect.com/blog/making-a-home-away-from-home/ https://ensoconnect.com/blog/making-a-home-away-from-home/#respond Mon, 10 May 2021 15:00:00 +0000 https://ensoconnect.com/making-a-home-away-from-home/ Making your vacation rental welcoming is a key way to securing repeat guests

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During one of our Hospitality on Autopilot Clubhouse sessions, we had the pleasure of speaking with Ryan Killeen from the Annex Hotel about their innovative approach to operating and managing a hotel. The Annex offers a fresh, modern twist on the traditional and often outdated methods of hospitality, focusing on creating an immersive and highly personalized guest experience.

One standout takeaway from the conversation was their impactful tagline: “Enjoy the comforts of home. Come live like a local.” This idea of fostering an environment where guests feel truly at home, while also experiencing life as a local, is not only unique but also incredibly important in today’s hospitality landscape. As more travelers seek authentic and comfortable stays, the Annex’s approach resonates with the growing demand for personalized, home-like experiences that go beyond the standard hotel service.

Creating a space where guests can relax, feel at ease, and connect with the local culture brings a new level of hospitality. This balance between the comforts of home and the excitement of discovering a new place can elevate the guest experience to something more meaningful and memorable. For other property managers or rental operators, adopting a similar mindset—where the guest’s comfort and a sense of belonging are prioritized—can help create lasting impressions, lead to positive reviews, and encourage repeat stays. It’s about going beyond the basics and offering guests an experience that feels uniquely tailored to them, making your property stand out in the competitive world of short-term rentals and hotels.

Short term rental homes rooms

 

Comforts of Home

When a guest travels to a new city or country, they are automatically put into the position of having their wits about them. As such, their stress is running high, and their quality of stay is lessened. When a guest chooses their stay, they are essentially figuring out where their temporary home will be — what can they comfortably call home? In order to reduce stress, guests may choose something that’s either familiar or completely different from their norm in order to make themselves feel more at ease. Where The Annex succeeds is by providing a great accommodation to the point where guests feel comfortable, and are able to call the hotel their second home (okay, this may be a stretch, but you never know).

Getting your rental to this point of comfort and lack of stress takes time and effort but is simple enough. For starters, one key thing that helps with removal of stress is a good night’s sleep. By investing in good quality mattresses, guests will most likely have a better night’s sleep, thus reducing their stress levels and increasing their overall comfort.

From sleep, the next aspect is the actual environment of the rental. Soft accents like small plants, some art work furnishings, and comfy furniture are all good things to make the guest feel more at home. By adding these aspects, the guest will feel more at ease and will be more likely to enjoy their stay.

By making the rental comfortable and welcoming, you’re not only showing that you have the guests’ best interest at the forefront of your mind, but also that you actually care if the guests have a good time or not. Although these are only some of the possible things you can do, there are always more. If you have any questions feel free to email us at contact@ensoconnect.com

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What’s necessary to run your rental https://ensoconnect.com/blog/whats-necessary-to-run-your-rental/ https://ensoconnect.com/blog/whats-necessary-to-run-your-rental/#respond Fri, 07 May 2021 15:00:00 +0000 https://ensoconnect.com/whats-necessary-to-run-your-rental/ Sometimes you just need to know what the bare minimum is for guest expectations.

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If you’re just starting out in the vacation rental business, you may be wondering what you need for your rental to succeed. In the past year, that answer would have changed countless times. Figuring out what’s necessary is paramount to your business’ success and longevity. The necessities will ensure that you are prepared for any situation, as well as making sure your guests have the same great experience.

The essentials for your STR

Essentials for Your STR

For starters, you’ll want the basics. Preparing your rental with linens, dishes, and some soap not only saves a step for guests but also gives them peace of mind. Pretend it’s you going to a short term rental — what would you want to see in the rental and what things would you need? By putting yourself in the guests shoes you not only get a better sense of perspective but also a sense of knowing that you did your due diligence.

Because of COVID, the majority of guests want their stay to be as contactless as possible. Gone are the days of welcoming your guests, or coming into the rental. The overwhelming consensus is that guests want contactless solutions in order for them to feel safe and secure while travelling. For you, this may mean investing in technology to support that. Smart locks, smart lights, and a tech stack for managing your guests are all solutions that remove contact. Whether it’s touching fixtures or even allowing guests into the rental, this technology should now be a staple in your property’s repertoire.

Besides those two key aspects of running your rental, embrace your creativity and see what you think are other essentials. For some guests they don’t care about restaurants or bars in the area, but for others it may be the reason they’re staying with you. By leaving take out menus, or giving suggestions on what places you recommend you’re removing another stressor. If you’re still curious about what other necessities you need or have ones of your own, feel free to email us at contact@ensoconnect.com.

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Ensuring property longevity post pandemic https://ensoconnect.com/blog/ensuring-property-longevity-post-pandemic/ https://ensoconnect.com/blog/ensuring-property-longevity-post-pandemic/#respond Tue, 29 Dec 2020 14:00:00 +0000 https://ensoconnect.com/ensuring-property-longevity-post-pandemic/ Talking with previous guests and fixing necessary problems in your vacation rental can increase the longevity of your vacation home.

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The way the pandemic has shaped the travel industry will surely make you rethink the way you take care of your rental business. Keeping your properties in order will ensure the longevity of your business. The rental industry has seen lots of up and downs in the past year, from travel restrictions cutting business to having business that’s strictly just meant for quarantining guests. Figuring out the balance of your properties will ensure your business will succeed.

Surviving post pandemic

Finding the right balance in your business and being able to predict future scenarios are undoubtedly challenging tasks. One of the most effective ways to prepare for the future is to analyze past scenarios to understand where things may have gone wrong and what lessons can be learned. The pandemic has undoubtedly forced many to reevaluate and modify their approaches to managing short-term rental properties.

Reflecting on how you adapted during this crisis can offer valuable insights. How did you overcome the challenges posed by the pandemic, and what strategies did you implement to maintain or even grow your business during such an unpredictable time? By examining these experiences, you can identify patterns and strategies that may be applicable to future uncertainties. Understanding the adjustments you made and their outcomes can provide a clearer picture of potential future scenarios, helping you to anticipate and navigate upcoming challenges with greater confidence and agility.

This reflective process not only aids in refining your current practices but also prepares you to be more resilient and adaptable as you continue to evolve in an ever-changing market landscape.

Talk with your guests about your vacation home

Understanding the past is crucial for preparing for the future. By analyzing previous experiences and outcomes, you can make informed predictions about what your rental properties will need to ensure the longevity of your business. Additionally, it’s important to consider how your guests’ preferences have evolved, especially in light of recent changes in their lifestyles and expectations.

Guests’ needs and desires are constantly shifting, and staying attuned to these changes is essential for maintaining a competitive edge. Engaging with your guests to understand their current preferences and expectations can provide valuable insights. This proactive approach not only helps you anticipate and meet their needs but also enhances their overall experience.

Being a property owner in the short-term rental business means your success hinges on delivering the best possible experience to your guests. By opening up a dialogue with them and actively seeking feedback, you can better align your offerings with their desires. This not only prepares you for future trends but also strengthens your relationship with current guests, leading to improved satisfaction and loyalty.

Fix the necessary aspects of your vacation home

Opening a dialogue is the perfect opportunity to figure out what is currently expected of you and your properties. Using this information can quickly and accurately outline what you need to renovate or fix in your properties. Although these expenses may be hard to justify at first, you will notice a difference in the mood of your guests once they know that your property is well equipped.

Throughout this process you’ll start to understand your guests and your business more and more. If you ever have any questions about your property or how you can better prepare for the future, feel free to email us at contact@ensoconnect.com.

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