Getting Things Right

So how can you figure out what guests are wanting the most? Ask them! If you feel like this is a common answer, you wouldn’t be wrong. Why spend time on wondering what your guests prioritize the most in a STR instead of just getting a direct answer. When you ask your guests, you can easily determine what aspects of your rental are currently not up to their expectations or even standards.  From there, you can then update your property, and even your listing accordingly. For example, if you currently don’t have a television in your rental property, but the majority of your guests expect one to be there, then buy a television. It may sound like pandering, but if it means furthering the success of your property, then I believe it is a great investment.

Another great way of figuring out what makes a successful stay is to go through Online Travel Agencies (OTAs) such as Airbnb and Vrbo, and refining your search for highly rated rentals. From there you can see either from their property images, or their property descriptions what they are currently offering that you aren’t.  Matching the competition can only guarantee that you won’t be left behind in the rental market.

Although research and purchases aren’t the most glamorous of suggestions for your rental property, the combination of the two can almost certainly mean an improvement in quality of stay for your guests. At the same time, if you believe your rental property is completely perfect, I would suggest that you may have blinders on, because the property is so close to your heart. Give a close friend of yours a free trial stay on the basis that they’ll have to give you honest feedback by the time they’re done.  Make sure to outline any aspects of the rental you really want feedback on (living room, bed room, washroom, etc.).

At the end of the day, a successful stay is purely subjective and answers will always vary.  The trick is to figure out the most common answers and gripes so you can quickly rectify them. If you’re still curious about suggestions, feel free to email us at contact@ensoconnect.com for more suggestions about what you may want to update or change.

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Ask questions

The trick to getting a response from your guests is to ask them for their opinion. Weird. This seemingly easy and thoughtless process should already be a part of your checkout process, but in most cases it’s not. Opening a dialogue with your guests, and asking their honest opinion can really encourage your guests to speak their honest thoughts, instead of scratching the service. These deep answers are key to figuring out what you need to improve in your rental.

Once figuring out what to fix — whether it’s the checkin/out policy, or the ambience, you can take notes of how frequently something like this takes place and then determine what issues take precedence over others. This sort of weighted importance improvement scale can greatly impact the betterment of your rental! Figuring out what direct guests want can save you time racking your brain figuring out who to target, or what to change.

Making changes

Making changes to your rental process, or your rental in general may come across as hurtful or even disrespectful. It’s not. You must distance yourself from the rental so that you can quickly and easily solve any issue without being personally offended with something that is wrong. This ability to disassociate yourself from your property is a very important skill, as it can give you a clear head when determining the direction your rental should be headed.

When answering the question “What is your rental missing”, you shouldn’t have an answer. If you do, then solve that immediately. If you’re found without an answer, then you should resort to asking your past guests. Being humble and figuring out what you can do better is a great skill in life — let alone the STR market.

If you have any questions regarding how to make your STR better, ask your previous guests first, but if you’re struggling with responses, don’t hesitate to email us at contact@ensoconnect.com. We are always willing to help out a property owner, so that they are able to succeed.

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